Our World is a Digital World
Technology is the catalyst, but the digital goal remains a goal that people contribute, collaborate, and connect. The mistake: content is king. The reality: context.
People Act According to Their Plan
We demand anytime, anywhere to connect in physical place as well as a digital space. Connection success means
‘What’s In It For Me?’ meets ‘What’s In It For You?’
As the VP of Marketing at Accelare, Toby moved our organization from a traditional, inbound posture to an outbound, modern process and persona-driven posture.
“He also led the Business Process Reengineering of the people, process and technology (in this case HubSpot). Toby also designed and oversaw the rollout of our content creation process on SharePoint and oversaw the consistency, quality and impact of our campaigns.
“Toby has my highest personal and professional regards as a smart, hard working member of our team.”Jack Calhoun, CEO, Accelare
Toby is an energetic self-starter who was able to identify marketing opportunities for NS that had never occurred to me.
“He was able to provide actionable concepts and follow through that helped NS to reach a wider audience, combining market outreach with educational forums that served to energize potential customers and create a larger interest in our products … all of which Toby conceived and executed independently.
“Toby is savvy with modern electronic media and networking, always keeping a creative eye on future marketing opportunities.”Ned Stenberger, NS Design
Design to Engage
New conditions demand new capability that connect communities to conversion and strategy that connect communities to adoption.