Our World is an Agile World
Technology is the catalyst, but the digital goal is an agile experience, where people contribute, collaborate, and connect. The mistake: content is king, the reality: context connects.
People Act According to Their Plan
We demand anytime, anywhere, to connect in physical place as much as digital space. Connection success means ‘What’s In It For Me?’ meets ‘What’s In It For You?’
I have worked with Toby, directly and indirectly since 2016 on business impacting programs for both Payments and Cloud ... Toby was instrumental in developing the agile methodology we used to dramatically improve the delivery times to customers such as American Express and PNC Bank.
"Toby is a very focused on Business Impact and removing process inefficiency; especially during the R&D lifecycle. This disciplined focus helps my leadership team & I ensure our staff do not waste time on ineffective processes and are increasingly productive.
"This relentless focus has also highlighted areas of improvement in the Product Management lifecycle which will in turn deliver greater product pricing & ROI when implemented."
As the VP of Marketing at Accelare, Toby moved our organization from a traditional, inbound posture to an outbound, modern process and persona-driven posture.
"He also led the Business Process Reengineering of the people, process and technology (in this case HubSpot). Toby also designed and oversaw the roll out of our content creation process on SharePoint and oversaw the consistency, quality and impact of our campaigns.
"Toby has my highest personal and professional regards as a smart, hard working member of our team."
Design to Engage
New conditions demand new capability that connect community experience to conversion and design that connect community strategy to adoption.