Too often there is a chasm between the technology design and the user need. Technology alone is not enough. Whether a business area or a consumer product, delight is a unique feature requirement. In 2011 Steve Jobs, hosted an iPad 2, special event and I take two great points within this three-minute and 11 second video clip: Technology married with the liberal arts or the humanities creates results that delight. Apple competitive advantage is that product architecture and the organization architecture that build the products align. Intuitive products rely on user objective, not technical wizardry. From an email to a presentation, we design for reaction, from communication to technology, the goal is reaction. Features and functions of the software, hardware, and applications need seamless integration to meet user objective, not technical architecture. The design function is the user objective. Function goes beyond the lab and into the environment objective. This video reminds me, again, about good …
Dumb, data-driven decisions happen when numbers have no context and people have no confidence. Who? How? and So now what? improve the odds.
When innumerates run the asylum, you, your customers, and your business miss context and transparency to interpret intent.
Successful communication inspires action and is clear to others what needs to happen to meet that objective.
All communication faces daunting odds to reach each person, intention intact. Perception, bias, and noise lay between intent, action, and reaction.
To succeed in the communication obstacle course against intent, you need to make clear how to make it happen.
New conditions demand new business management strategy. Technology enabled a disruption greater than any department or team level at a company can solve.
Customers severed the business message and took control of marketing channels.
Media lost privilege, marketers lost their minds, business lost their playbook, and customer’s rewrote the rules of engagement.
We need to reengineer marketing from the outside in and then align people, process, and technology from the inside out.
Bias derails evidence for perception and perceiving is most certainly not seeing.
Bias is both a decision shortcut as well as a communication wall.
Portfolio planning, from finance disciplines, presents projects as financial portfolio option mix to meet organization strategy. Project communication deserves risk and return criteria to project a financial portfolio, not bias.
An inbound marketing campaign is a project that requires multiple points of interaction from concept, strategy, design, art, content and copy creation, and optimization to publishing, analysis, and campaign and lead nurture.
Where many of us might keep all the campaign components in their head, I sought to help manage this with a repeatable, scalable tool that helps all inbound project stakeholders manage, deliver, and analyze a strategic campaign.
This checklist lends order to the stakeholder and subject matter expert sign up, sign on, and sign off.
The speed and pace of change demands business act, respond, and accomplish so much more, with so much less. HubSpot CEO, Brian Halligan, presents the following:
> In 1983, of the 1,000, largest American companies, by 1993, 811 remained
> In 2003, of the 1,000 largest American companies, by 2013, 243 remained
That change happens is constant reality. Now constant change accelerates the decade of decay. Demand for new revenue demands new business models and human capital competency.
In 2010 I wrote a post on Fortune 500 turnover, that simple math called almost 50%. What if the period took too much hit from the dot com bubble to provide a good source, in this post I revisit those numbers and look at 2013 and 2014 Fortune 500 numbers as well.
Projects that understand what existed and what exists are both efficient and effective.
SharePoint has an incredibly rich out-of-the-box capability, but too many times the project team does not know what is capable with SharePoint.
With these self-paced, training links provide an overview of what could be to collaborate, search, publish, and file.
Project portals need to meet user objective, not IT administrator needs. More people should reject the SharePoint designer, not the SharePoint capability.
The CMO 2015 Social Landscape partnered with Aberdeen Group to create a new chart and new evaluation criteria.
New social sites since arrive all the time, did your organization invest in Pinterest? Google+?
They might be an easy, what of Qzone? Plurk? or KakauTalk?
Now with Aberdeen Group research links you can find out what the heck to allot the VK budget.
Time impacts a project business need. How a project team identifies the impact decides if time is a resource waste or resource investment.
Before you sink costs into a project and well before your project looks more like sunk costs invest time for a better appreciation.
A review of what was, what is, and what should never be, is critical to identify risk to resource commitment.
Take a page from Led Zeppelin, who borrowed heavily from others, at times, without acknowledgment, to create something grand from what was tried.
How to get control of your social media self is a topic that, for some, seems to mean there is a set of rules, or a prescription to follow, that will make it easy and deliver instant results, fame, and fortune.
Well, like losing weight or learning a skill, there are no social media shortcuts.
Those transparent about their lifelong learning come to manage their social media identity and support others in a virtuous giving, learning, providing, receiving cycle.
Learn to manage your social media identity faster and have more fun with this list of infographics and checklists from other’s shared experiences.
In social media you get back what you give out.
Frozen mental models of marketing 1.0, or outbound marketing, continue to present tough nuts to crack for why people do not let go of hang ups.
The technology to hyperlink and to subscribe to content mirrors social interactions, not a new marketing channel to exploit.
Here are blogs to help you get control of social media self.
Top blog posts from 2014, from number 5 to number 1, a follow-up from Top 10 blog posts for 2014, 10 to 6 5. The cost of culture, a 50% turnover of the Fortune 500 — Technology drives change within the company, digital drives the way customers chose our company product or service. These two force change faster and greater impact is that size is not an advantage: this morning’s blue chip is this afternoon’s Goodbye Mr. Chips. Change was always with us, but not always the warp speed it is today. 4. Change management bottom up or top — So often, so many believe that organization change must come from the top. However, only when the majority holds does the power to believe in the change does change management survive the select top down fantasy. Change management only, truly, succeeds when the majority adopt and utilize the change approach. If, in 2014, you learn nothing new, you …
Closing out 2014, I look back at the year’s most viewed posts as a chance to reflect on different blog topics, from ice breakers through mergers and acquisitions, here is what people viewed. In descending order: 10. Scope or: how to manage projects for organization success, part 1 — What not to do is sometimes more important than what to do. Project scope is a shared view of what gets done and a clear view of what not to do. This post reviews the resource opportunity cost when on the wrong work that needs to happen and how to manage only the work required for a project to meet expectation. At it’s best, scope, tells us what not to start, at all. 9. Highlight change management — an introduction to Appreciative Inquiry — There is change afoot. A whole industry, profession, practice, and project discipline on change management. Appreciative Inquiry (AI) is unique in its ability to facilitate positive …