In social media you get back what you give out.
Frozen mental models of marketing 1.0, or outbound marketing, continue to present tough nuts to crack for why people do not let go of hang ups.
The technology to hyperlink and to subscribe to content mirrors social interactions, not a new marketing channel to exploit.
Here are blogs to help you get control of social media self.
Top blog posts from 2014, from number 5 to number 1, a follow-up from Top 10 blog posts for 2014, 10 to 6 …
Closing out 2014, I look back at the year’s most viewed posts as a chance to reflect on different blog topics, …
That people change for organization need is at distinct odds with people’s needs. People change for organization goal is a very irrational expectation.
You can not plan for change if you do not plan for the impact that change has on individuals.
One communication plan can not account for the unique roles if it does not account for unique impact. One plan for all to follow equals everything that no one relates to.
One change management plan is irrational project management.
People are born to inquire and to discover. Between two to five years old a child asks 40,000 questions.
Then we are taught to stop asking, stop seeking, and stop inquiring.
Questions are the fuel of curiosity.
Seems the concern is more about the answer and we have lost the patience for questions. Questions challenge authority. The impact: no questions, no innovation.
From the board room to a bored room, there is much to gain from Warren Berger’s new book, A More Beautiful Question.
Many managers take control with the belief their technical expertise in their field is more important in their management role than the challenge to manage finite resources of people, time, and budget.
Any technical ability the manager had, as an individual contributor to meet their functional skill, is not as important as the ability to listen, to motivate, to teach, to learn.
To promote the contrary is to promote insanity.
Be lucky or be good.
In business luck is not a wise strategy.
In life, well lucky over good may win.
Here is a new Who song to celebrate 50 years in music and to show Who Cares, all royalties will go to Teen Cancer America, a most unlucky happenstance for all too many.
Rule #1 in communication demands you know your audience. Since there is more than one corner office rule #2 states all analytics are not equal.
Corner Office Analytics (Infographic), presented by Deloitte, offers a guide to questions each CXO needs to be able to answer. If your CXO needs to answer these questions, you can be sure they expect you provide accurate context for connection.
A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.
Social media reveals organization culture through more transparent ways than any HR engagement program.
What people want, may not be what you want to say. That gap is more realistically a chasm.
Change management goes beyond features and functions. Feature and function change management is product change management.
Change management goes beyond scope or requirements. Scope and requirement change management is project change management.
The change that change management needs is an account for how process and technology change the way people meet their objectives.
When I hear capability model I think competence, competence naturally leads me to motivation. So, capability model, to me, represents a human capital knowledge, ability, and skills framework.
Enterprise, systems, or business architects, view capability models as what a company needs to do to execute strategy.
Any link is a system link and strategy is only as good as the ability to execute. Within the pages of The Capable Company: Building the capabilities that make strategy work, I intend to find capability model methods that identify business and technical details needed for strategic links to execute those capabilities.
n 2010 Chief Marketing Officer (CMO), created a CMO’s guide to the social media landscape.
The 2014 Social Media Landscape and criteria for fast start conversation for your digital marketing strategy.