elmer fudd, daffy duck, bugs bunny, communication, Toby Elwin, blog

Subjective communication objective

Successful communication inspires action and is clear to others what needs to happen to meet that objective.

All communication faces daunting odds to reach each person, intention intact. Perception, bias, and noise lay between intent, action, and reaction.

To succeed in the communication obstacle course against intent, you need to make clear how to make it happen.

riddler, batman, knowledge, Toby Elwin, blog

Who knows? Many times not many people do

In a healthy environment, admitting what you don’t know is part of the process to come to a shared understanding.

In an unhealthy environment sticking to a point you think you know, but do not really know, drives people to defend positions from a point of weakness that can easily turn into an indefensible point of embarrassment.

The separation from noise to decision is about want to know and who you know. Here are 8 steps to go from noise to decision.

marketing 2.0, Toby Elwin, blog, communications,

Marketing 2.0 – You better free your mind instead

Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.

We are tired.

We cope, with filters.

We cope, by blocking their information.

We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.

What is Marketing 2.0.