Transformation failure is on leadership. Change principles live or die on leadership connecting vision to value. Agile does not scale without …
SAFe journey, a vision of new hope
Let’s cut to the point: Scaled Agile Framework (SAFe) offers a great approach to large companies that want to embrace Agile; …
Subjective communication objective
Successful communication inspires action and is clear to others what needs to happen to meet that objective.
All communication faces daunting odds to reach each person, intention intact. Perception, bias, and noise lay between intent, action, and reaction.
To succeed in the communication obstacle course against intent, you need to make clear how to make it happen.
Who knows? Many times not many people do
In a healthy environment, admitting what you don’t know is part of the process to come to a shared understanding.
In an unhealthy environment sticking to a point you think you know, but do not really know, drives people to defend positions from a point of weakness that can easily turn into an indefensible point of embarrassment.
The separation from noise to decision is about want to know and who you know. Here are 8 steps to go from noise to decision.
Communication, change, and your mission — if you choose to accept it
Change is fun for some: the energy of the unknown, the passion instilled in people looking forward to a new adventure. …
The communication obstacle course
A successful message retains the oomph of intent. For this to happen communication must travel an obstacle course to reach each …
The value of information and the link to development
Information is not competitive advantage, knowledge is competitive advantage. Until you socialize your information amongst others you never discover if the value of your information is actual knowledge. …
Quality communication in social media
As a professional statistician, I help doctoral students design quantitative research studies, and analyze and interpret their data, for their dissertation. …
Marketing interruption still trumps engagement, really?
Great post on Advertising Age website titled: Why Interruption Still Trumps Engagement. The key to the blog is the closing and …
Marketing 2.0 – You better free your mind instead
Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.
We are tired.
We cope, with filters.
We cope, by blocking their information.
We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.
What is Marketing 2.0.
Communication in the age of saturation, part 3 visual
In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to …
Communication in the age of saturation, part 2
People don’t care what you are selling. People want to know what makes their life better. Is your communication effort designed …
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