Great post on Advertising Age website titled: Why Interruption Still Trumps Engagement. The key to the blog is the closing and …
Marketing 2.0 – You better free your mind instead
Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.
We are tired.
We cope, with filters.
We cope, by blocking their information.
We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.
What is Marketing 2.0.
Communication in the age of saturation, part 3 visual
In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to …
Communication in the age of saturation, part 2
People don’t care what you are selling. People want to know what makes their life better. Is your communication effort designed …
Communication in the age of saturation, part 1
The goal of communication is to be understood. In the age of communication saturation action is the objective. Typically, the first …