We design constantly. Our emails, training courses, project plans, policies, programs, surveys, business cases, strategies, facilitations, we are in a constant state of craft, create, model, test, build, and repair.
Whatever the intent, to take a concept from intention to adoption relies less on what you design and more on how you design.
A community persona perspective measures functional communication design success and reaction to how you design is the feedback loop of how people accept your design.