The bright side of a one- to two-hour commute: I now bundle a set of podcasts on modern design to my commute …
User story, no requirement needed
Good design meets end-user need. Bad design wastes time and money. The difference is not about requirements. Requirements are your great, grandparent’s …
Inbound campaign project checklist – Excel
An inbound marketing campaign is a project that requires multiple points of interaction from concept, strategy, design, art, content and copy creation, and optimization to publishing, analysis, and campaign and lead nurture.
Where many of us might keep all the campaign components in their head, I sought to help manage this with a repeatable, scalable tool that helps all inbound project stakeholders manage, deliver, and analyze a strategic campaign.
This checklist lends order to the stakeholder and subject matter expert sign up, sign on, and sign off.
Fast Start — Social Media Landscape 2015
The CMO 2015 Social Landscape partnered with Aberdeen Group to create a new chart and new evaluation criteria.
New social sites since arrive all the time, did your organization invest in Pinterest? Google+?
They might be an easy, what of Qzone? Plurk? or KakauTalk?
Now with Aberdeen Group research links you can find out what the heck to allot the VK budget.
Get control of your social media self with infographics
How to get control of your social media self is a topic that, for some, seems to mean there is a set of rules, or a prescription to follow, that will make it easy and deliver instant results, fame, and fortune.
Well, like losing weight or learning a skill, there are no social media shortcuts.
Those transparent about their lifelong learning come to manage their social media identity and support others in a virtuous giving, learning, providing, receiving cycle.
Learn to manage your social media identity faster and have more fun with this list of infographics and checklists from other’s shared experiences.
Get control of your social media self with blogs
In social media you get back what you give out.
Frozen mental models of marketing 1.0, or outbound marketing, continue to present tough nuts to crack for why people do not let go of hang ups.
The technology to hyperlink and to subscribe to content mirrors social interactions, not a new marketing channel to exploit.
Here are blogs to help you get control of social media self.
Fast Start — Social Media Landscape 2014
n 2010 Chief Marketing Officer (CMO), created a CMO’s guide to the social media landscape.
The 2014 Social Media Landscape and criteria for fast start conversation for your digital marketing strategy.
Fast Start — Social Media Landscape 2013
Fast Start conversation: In 2010 Chief Marketing Officer, created a CMO’s guide to the social media landscape. This guide presents a social …
Social media strategy review for Project Management Institute — New York
Yesterday worked with Project Management Institute New York City chapter in an all-day retreat with focus on communication and collaboration.
Offsite objectives included how the chapter shares events and activities that improve community persona need.
The presentation is included within and was used for discussion on integrated communication and what social media support might look like.
Social Media in an Agile World
Very pleased to present at Project Management Institute New York City chapter on Agile social media. Longtime PMI volunteer, Steve Nosal, and myself …
Search engine sources
Across the web and on sites search engines help us answer questions. Whether Google, bing, Yahoo!, or other search features, you …
Lean into social media
Social media stresses compression of more with less. The more is information, the less is time. Time to read, react, and …
Agile Experience Design by the book
This year I have found software, hardware, and product design fascinating for my Organization Development professional development. The reality is we …
Trust Agents by the book
In 2008 I was lucky to live in Kenmore Square, Cambridge, MA. Firstly, Cambridge is a great city to live in, …
How social media trumps marketing — presentation for Project Management Institute
Today was a privilege to present to the Project Management Institute. Full slides available to view and download below. Also a Community …
2 recommendations to manage social media engagement for Project Management Institute — New York
In a volunteer organization or non-profit, spreading the word on opportunities to connect and share is where social media shines. When …
Toby Elwin TweetDeck dashboard
Return to: 2 recommendations to manage social media engagement for Project Management Institute – New York
Small business web design review, principles to meet promise
I interact with lots of folks who ask that I review their website and suggest changes. Many people are well-intentioned to …