Projects have stakeholders, that much is clear, these pesky project stakeholders influence the project in both positive and negative ways. As a project …
The bright side of a one- to two-hour commute: I now bundle a set of podcasts on modern design to my commute …
Good design meets end-user need. Bad design wastes time and money. The difference is not about requirements. Requirements are your great, grandparent’s …
All design, whether PowerPoint deck, website, software, product, operating model, or Thanksgiving dinner, is an effort to deliver experience. Experience can range …
Dumb, data-driven decisions happen when numbers have no context and people have no confidence. Who? How? and So now what? improve the odds.
When innumerates run the asylum, you, your customers, and your business miss context and transparency to interpret intent.
New conditions demand new business management strategy. Technology enabled a disruption greater than any department or team level at a company can solve.
Customers severed the business message and took control of marketing channels.
Media lost privilege, marketers lost their minds, business lost their playbook, and customer’s rewrote the rules of engagement.
We need to reengineer marketing from the outside in and then align people, process, and technology from the inside out.
The CMO 2015 Social Landscape partnered with Aberdeen Group to create a new chart and new evaluation criteria.
New social sites since arrive all the time, did your organization invest in Pinterest? Google+?
They might be an easy, what of Qzone? Plurk? or KakauTalk?
Now with Aberdeen Group research links you can find out what the heck to allot the VK budget.
How to get control of your social media self is a topic that, for some, seems to mean there is a set of rules, or a prescription to follow, that will make it easy and deliver instant results, fame, and fortune.
Well, like losing weight or learning a skill, there are no social media shortcuts.
Those transparent about their lifelong learning come to manage their social media identity and support others in a virtuous giving, learning, providing, receiving cycle.
Learn to manage your social media identity faster and have more fun with this list of infographics and checklists from other’s shared experiences.
In social media you get back what you give out.
Frozen mental models of marketing 1.0, or outbound marketing, continue to present tough nuts to crack for why people do not let go of hang ups.
The technology to hyperlink and to subscribe to content mirrors social interactions, not a new marketing channel to exploit.
Here are blogs to help you get control of social media self.
A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.
Social media reveals organization culture through more transparent ways than any HR engagement program.
What people want, may not be what you want to say. That gap is more realistically a chasm.
n 2010 Chief Marketing Officer (CMO), created a CMO’s guide to the social media landscape.
The 2014 Social Media Landscape and criteria for fast start conversation for your digital marketing strategy.
A project is an intentional effort to deliver a product or service that creates an opportunity – intended or otherwise. Projects have multiple stakeholders with multiple needs for, or against, project realization.
Typical project steps include initial scope design, organization impact assessment, stakeholder identification, communications planning, risk, and a second iteration of scope, delving into user community goals serves project and stakeholders more accurately.