In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to …
Communication in the age of saturation, part 2
People don’t care what you are selling. People want to know what makes their life better. Is your communication effort designed …
Communication in the age of saturation, part 1
The goal of communication is to be understood. In the age of communication saturation action is the objective. Typically, the first …