sharepoint, community persona, intranet, design, Toby Elwin, blog

Community persona for SharePoint intranet design

SharePoint intranet site design that leaves out understanding user need offers little more than propaganda for what you hope sells.

Hope for a community to buy-in is not much of a strategy.

Conversely, community commitment happens when people return to seek value, exchange value, and contribute value with, and for, each other.

Can you build that? Yes, particularly when you start with a community persona strategy to identify end-user motivations and the transparency to contribute to their need.

social media learning, community, persona, reading, book, timeline, Toby Elwin, blog

Community persona resource and influence timeline

When I presented at the Shifting Role of OD in Business Conference in St. Louis, I showed a visual timeline of sources and influences that led me from organization development into social media.

This image takes you to an expanded view of these influences with direct source links to each.

ostrich, appreciative inquiry, change management, Toby Elwin, blog

Highlight change management — an introduction to Appreciative Inquiry

The ability to change comes from the desire to change. The key to positive change is a person’s intrinsic motivation to change. Appreciative Inquiry works around a premise that we move and change in the direction we inquire.

Inquiries into problems will find problems.

Inquiries into what is working or what is best shines a light onto what works and possibilities of how it could work. Almost anyone can appreciate a switch that turns on a highlight of possibilities.

company social media, strategy reflects organization, culture, sales, Toby Elwin, blog

Company social media strategy reflects organization culture — sales

Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.

Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.

A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.

Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.

design, tools, persona, Toby Elwin, blog

4 design tools to meet persona context

In business we constantly design. By design I include that we design meetings, we design strategy, we design communication, we design training, and we design projects and programs.

Some design efforts, such as strategy, business process re-engineering, or talent engagement initiatives, may result in new processes, new standards, or new tasks, but the design goal remains: adoption and utility.

Four Horsemen, Apocalypse, Toby Elwin, community persona, person, marketing

Community persona for organization development

Why do people matter? Because people are the only way organizations, and communities, achieve or sustain anything. To understand people you need to understand what answers they look for.

Clear links from content to the place where action occurs is crucial. To move from selling to solving means a move from your motivation to get it done to another’s motivation to solve a challenge. Persona strategies create marketing goals more effective than traditional advertising.

change management, pain, Toby Elwin, blog

Buyer persona for organization strategy and development

The technical skills, frameworks, and tools that HR and organization development rely on to understand, communicate, and motivate interventions for people and organizations needs a reboot. A relaunch. A restart. This starts with a peek outside their profession: enter marketing, with a social media twist.

The persona effort, based on the usability and goal-oriented design, is a superior framework to plan, launch, guide, monitor, and manage organization interventions and change management initiatives than many organization development frameworks.