In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to break through filters and biases that people initiate to manage information overload and communication saturation.
In the spirit of Henry David Thoreau’s quote, “what I began by reading, I must finish by acting”, I present a powerful display that might help in your communication assessment and planning effort:
The Conversation Prism, by Brian Solis and Jesse Thomas and updated to 4.0, available in 6 .jpg sizes, and as a wall poster. [post updated 04/16/2015]
Communication Saturation, No Thank You
Since money and time are both finite resources we all struggle to manage, this Conversation Prism visual may provide a strategic tool to maximize your effort. When you look at this visual representation think through:
- What vehicles do you currently us?
- Do you use current communication vehicles or options in their best context?
- What communication vehicles might provide better results?
- How might limited resources maximize your options?
Also, note the importance feedback has on communication.
My humble appreciation to Brian Solis and JESS3. Please visit at: www.conversationprism.com
Of course if you can’t frame your communication to provide value, please go directly to jail and do not pass go …
Communication in the Age of Saturation Series:
- Preamble: Marketing 2.0 – You better free your mind instead
- Communication in the age of saturation, part 1
- Communication in the age of saturation, part 2
- Communication in the age of saturation, part 3
- Epilogue: Marketing interruption still trumps engagement, really?
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