Project communication dramatically improves project viability:

1. Message, measure, and react to feedback,
2. Align business case to business strategy, and
3. Align sponsors, stakeholders, end-users, and customers message

Two-way communication helps projects deliver both need and value.

• Anticipate end-user adoption and utility need
• Create positive perception of project benefit
• Iterate, end-user opportunity
• Manage change implication
• Externalize project vision
• Pulse check project progress and user feedback