Rule #1 in communication demands you know your audience. Since there is more than one corner office rule #2 states all analytics are not equal. CFO analytics may not rate the same for CMO (Chief Marketing Officer) as the CHRO (Chief Human Resources Officer), but a link exists.
Corner Office Analytics (Infographic), presented by Deloitte, offers a guide to questions each CXO needs to answer. If your CXO needs answers you can expect they value those who provide accurate context for connection across the C-suite.
Below, the CIO, for example. Lots on their mind, other than the joke that CIO stands for Career Is Over. Take a look at the CIO buyer profile (will launch .pdf) for insight into the great resource Deloitte provides.
Now, can you take a leap from noise to interpretation or decision?
Can you translate information needs from the where, when, and how to why and what to meet CXO demands?
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