The coordinated move drives the consumer to a coordinated solution: the black market and music piracy.
The publishing industry tries something different as this Wall Street Journal article What To Do When Attacked by Pirates.
The music industry and the publishing industry stand in contrast. The death of the music industry continues to reveal a decades-long crime scene that is another story and earlier blog.
Are you there for your early adopters or does your company strategy look at digital as the devil, as the music industry feels?