“The Massachusetts Bicycle Coalition (MassBike) has promoted a bicycle-friendly environment and encourages bicycling for fun, fitness and transportation since 1979. Since I became President of MassBike, I have sought ways to develop the organization’s structure, capacity and effectiveness, so that we can truly achieve our mission.
“Toby was recommended to me to help MassBike build a marketing strategy. From my initial 10-minute conversation, I had the immediate impression that Toby was going to be able us in so many ways.
“Toby has been instrumental in helping us build our strategic plan at MassBike. He facilitated our strategy session, where he challenged us and kept the conversation moving. He took the time to listen to where we have been, what we have achieved and were we came up short.
“One of the most important things Toby said early on was “the process is more important than the output at this stage.” By helping us understand the process, Toby has truly moved us forward. He designed a process and facilitated our discussion to lead us from goals to objectives and then to actions.
“Recognizing that we’ve failed to complete actions in the past, Toby provided a very sound method to assess the resources (people, time, funds, etc.) needed to complete each action. The result is that we better understand our abilities and limitations, and are building a plan that will finally set us on the right course.
“I very much look forward to continuing to work with Toby. His expertise in organizational development is essential to our ability to grow. I value meeting Toby to be one of the most important events in my tenure with MassBike.”
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