microsoft, breakup, youtube, marketing, rekindle, Toby Elwin, blog

Marketing: trying to rekindle the old days

Though coming for a while, there was no sign of bitterness from the advertiser when his consumer finally walks out and abandons the clearly, lopsided relationship.

Which side of the table is your seat?

In a prior blog Marketing 2.0 — You Better Free Your Mind Instead I recapped: Lose control, provide content, make it easy to share content, provide tools for people to congregate, and help them celebrate their passion.

Marketing 1.0: the distribution is the value; command and control. Dollars to deluge is spam.

Marketing 2.0: the context is the value; contribute and collaborate. Community and content is engagement.

A one-way conversation is not communication.

Subscribe to Email Posts and Join 664 New Friends
I believe in your privacy and will never sell or spam your email.

Share this Post

Add your thoughts

This site uses Akismet to reduce spam. Learn how your comment data is processed.