microsoft, breakup, youtube, marketing, rekindle, Toby Elwin, blog

Marketing: trying to rekindle the old days

Though coming for a while, there was no sign of bitterness from the advertiser when his consumer finally walks out and abandons the clearly, lopsided relationship.

Which side of the table is your seat?

In a prior blog Marketing 2.0 — You Better Free Your Mind Instead I recapped: Lose control, provide content, make it easy to share content, provide tools for people to congregate, and help them celebrate their passion.

Marketing 1.0: the distribution is the value; command and control. Dollars to deluge is spam.

Marketing 2.0: the context is the value; contribute and collaborate. Community and content is engagement.

A one-way conversation is not communication.

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