Marketing

Not only consumer- or business-facing communication, marketing is also important to the internal position of organization strategy and needs, because if people don’t resonate with the message there is little effort for organization goal achievement.

Twitter power — Sarah Palin and the tweet to sue the entire Internet

What Businesses Can Learn About Innovation … a comment about the numbers

September 3, 2009

Viral marketing and Twitter gone wrong — help Adecco recognize Adecco and win $100

September 4, 2009

5 reasons human resources hurt consumer brands

Media’s two tribes — charging for content

The maven or the laggard — Clive Thompson’s view

Too many links, a pause for delinkification

5 reasons human resources hurt consumer brands

Media’s two tribes — Rupert Murdoch’s Wall

Communication with goal-oriented design and community persona strategy

September 9, 2012

Community persona resource and influence timeline

August 12, 2012

Company social media strategy reflects organization culture — marketing

Buyer persona for organization strategy and development

Social Media: Fight, Flight, or Friend — organization development presentation

February 29, 2012

What’s wrong with employee engagement? Ask Facebook

February 14, 2012

Engagement needs both context and perspective

August 25, 2011

4 design tools to meet persona context

Community persona for organization development

About Face 3: The Essentials of Interaction Design by the book

Community persona resource and influence timeline

August 12, 2012

Company social media strategy reflects organization culture — sales

Scope or: how to manage projects for organization success; communication template

November 4, 2012

Community persona for SharePoint intranet design

September 18, 2012

Communication with goal-oriented design and community persona strategy

September 9, 2012

Recap: Community Persona Design for Organizations

January 25, 2013

Agile Experience Design by the book

December 27, 2012

Community persona reaction for functional design

December 19, 2012

Social Media in an Agile World

Search engine sources

Lean into social media

February 22, 2013

Community persona for change management

January 28, 2013

Community persona for project management

November 20, 2013

User story, no requirement needed

December 5, 2016

User Story Mapping by the book

Dumb, data-driven marketing decisions

Reengineering marketing