Berklee College of Music, Berklee Groove, screenshot, Toby Elwin, Zac Taylor, Paul Jefferson

Berklee Groove

Toby Elwin Digital Strategy, Website

▸ Design Objective Replace print production and distribution Create online resource for student-driven news and events Facilitate stakeholder planning focus group …

Social Media, Agile, presentation

Agile Social Media

Toby Elwin Digital Marketing, Training

▸ Audience Project Management Institute, New York City chapter. Training Objective Introduce social media ‘Just in Time’ Identify customer value Use Agile methods …

Accelare, Jack Calhoun, Mark McCormick, Toby Elwin, marketing, campaign, Inbound

Accelare

Toby Elwin Business Strategy, Digital Strategy, Website

▸ Design Objective Launch new website Improve sales Distribute content creation Increase awareness Adopt new content management system Rebrand product Launch new product …

inbound, attract, training, Toby Elwin, review

Inbound Marketing

Toby Elwin Digital Marketing, Training

▸ Objective Introduce HubSpot content optimization system Develop target persona Share learning Understand content creation Introduce marketing analytics New service line design workshop Breakout …