Berklee College of Music, Berklee Groove, screenshot, Toby Elwin, Zac Taylor, Paul Jefferson

Berklee Groove

Toby Elwin Digital Strategy, Website

▸Design Objective Replace print production and distribution Create online resource for student-driven news and events Facilitate stakeholder planning focus group around …

Social Media, Agile, presentation

Agile Social Media

Toby Elwin Digital Marketing, Training

▸AudienceProject Management Institute, New York City chapter.Training Objective Introduce social media¬†‘Just in Time’ Identify¬†customer value Use Agile methods to create¬†user stories …

Accelare, Jack Calhoun, Mark McCormick, Toby Elwin, marketing, campaign, Inbound

Accelare

Toby Elwin Business Strategy, Digital Strategy, Website

▸Design Objective Launch new website Improve¬†sales Distribute content creation Increase¬†awareness Adopt new content management system Rebrand product Launch new product service …

inbound, attract, training, Toby Elwin, review

Inbound Marketing

Toby Elwin Digital Marketing, Training

▸Objective Introduce¬†HubSpot content optimization system Develop target persona Share learning Understand content creation Introduce¬†marketing analytics New service line¬†design workshop Breakout session …