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How social media trumps marketing — presentation for Project Management Institute

Toby Elwin Blog, Marketing, Portfolio Planning 2 Comments

Today I was privileged to present to the Project Management Institute.  Full slides available to view and download below.  Also a Community Persona worksheet template is available to download and customize.

The discussion is how to use social media marketing, particular for volunteer organizations with local chapter reach.  The overview includes:

  • How to identify your community persona needs,
  • Find the communities to mingle in conversations where you engage, share thoughts, and provide answers,
  • Short-list the free tools to engage, create, measure, and monitor, and
  • Launch and manage social media in non-profit or volunteer resources

The tips are equally valid for anyone interested in the launch and management of a social media presence for ROI — Return on Involvement.

Information and Communication — How Social Media Trumps Marketing presentation

Download PowerPoint version How social media trumps marketing.pptx

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Review presentation embed below through slideshare.

Community Persona Design Template

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Comments 2

  1. Toby – thanks so much for doing this and emphasizing the need to understand your target persona(s). This and the need to have a plan, goals, and supporting metrics are critical. It would be great to see a general purpose project plan for planning and implementing a social media strategy

    1. Post
      Author

      Project plan I would need to spend time outlining, and will, but may lend insight in absence of that spare time, would absolutely involve a Agile/Scrum endeavor.

      This YouTube videois helpful to capture both a social media strategy plan and an overview of Agile for others interested in the methodology that maximizes involvement.

      Also, the quick 1 hour we had on the phone was the briefest of samples. You might find the How to launch and manage your social media identity helpful post good for digging deeper, too.

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