Today I was privileged to present to the Project Management Institute. Full slides available to view and download below. Also a Community Persona worksheet template is available to download and customize.
The discussion is how to use social media marketing, particular for volunteer organizations with local chapter reach. The overview includes:
- How to identify your community persona needs,
- Find the communities to mingle in conversations where you engage, share thoughts, and provide answers,
- Short-list the free tools to engage, create, measure, and monitor, and
- Launch and manage social media in non-profit or volunteer resources
The tips are equally valid for anyone interested in the launch and management of a social media presence for ROI — Return on Involvement.
Information and Communication — How Social Media Trumps Marketing presentation
Download PowerPoint version How social media trumps marketing.pptx
Review presentation embed below through slideshare.