social media, trumps, marketing, presentation, Project Management Institute, Toby Elwin, blog

How social media trumps marketing — presentation for Project Management Institute

Toby Elwin Blog, Marketing, Portfolio Planning 2 Comments

Today I was privileged to present to the Project Management Institute.  Full slides available to view and download below.  Also a Community Persona worksheet template is available to download and customize.

The discussion is how to use social media marketing, particular for volunteer organizations with local chapter reach.  The overview includes:

  • How to identify your community persona needs,
  • Find the communities to mingle in conversations where you engage, share thoughts, and provide answers,
  • Short-list the free tools to engage, create, measure, and monitor, and
  • Launch and manage social media in non-profit or volunteer resources

The tips are equally valid for anyone interested in the launch and management of a social media presence for ROI — Return on Involvement.

Information and Communication — How Social Media Trumps Marketing presentation

Download PowerPoint version How social media trumps marketing.pptx

Toby Elwin, community persona, project management institute, social media, presentation

select to download Adobe Acrobat file

Review presentation embed below through slideshare.

Community Persona Design Template

Toby Elwin, community persona, template, design

select to open Word .docx template

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