Identify groups and individuals who have a stake in project success or failure. Time invested to identify stakeholders directly provides:

• Potential advocates and critics of the change,
• Communication requirements to frame the change,
• Motivation to help,
• The level of integration required,
• Cultural landmines

Stakeholder Matrix within file

An organization is inter-related and change affects people process, and technology beyond initial impression.

• Uncover risk
• Identify politics
• Expand user-adoption perspective
• Build transparency
• Develop change champions
• Create commitment