IBM1620A, reengineering, marketing, Toby Elwin, blog

Reengineering marketing

New conditions demand new business management strategy. Technology enabled a disruption greater than any department or team level at a company can solve.

Customers severed the business message and took control of marketing channels.

Media lost privilege, marketers lost their minds, business lost their playbook, and customer’s rewrote the rules of engagement.

We need to reengineer marketing from the outside in and then align people, process, and technology from the inside out.

culture, turnover, Fortune 500, Toby Elwin, blog

The cost of culture, a 50% turnover of the Fortune 500

If companies were built to last, than 4 of 10, almost 50%, would still remain on the the Fortune 500 a mere 10 years later.

Sustained success has less to do with market forces than company values; less to do with competitive position than personal beliefs; less to do with resource advantages than vision. Sustained success has to do with managing culture.

Organization change without an awareness of what drives the organization’s culture may be the reason close to 90% of all projects fail.

Culture is key to remain great.