social media, agile, lean, scum, project management institute, pmi, presentation, Toby Elwin

Social Media in an Agile World

Very pleased to present at Project Management Institute New York City chapter on Agile social media. Longtime PMI volunteer, Steve Nosal, and myself presented Agile project management methods as a perfect blend to create and manage social media impact. Agile social media presented a great opportunity to formalize some thoughts from my Lean into social media post and present to a very active and engaged community. Agile Social Media Agile project management puts the customer at the center of the effort, relies on rapid prototyping, and transparency. Social media feedback, testing, and measurements are Agile project methods. User stories rely on persona methods. Many thanks to PMINYC for the invitation. You can download Adobe Acrobat or PowerPoint version just below.  To view presentation within this site, scroll past. Download my PowerPoint version to review my page notes for more detailed notes and sources. View below.  Invite me to speak at your event.

community persona, change management, Toby Elwin, blog

Community persona for change management

With the on-going game focused on more of less, our organizations are expected to not only run lean(er), but to lean further into the winds of constant change and constant constraints.

Change is no longer an event to manage and move on, organizations must realize change is the only constant. This operating climate highlights change management as a competitive advantage to those that figure it out, pivot, and to maintain an engaged workforce.

The stakeholders and the voice they have remains a stronger voice for change than any amount of company flyers, magnets, and town halls. Adopt a community persona strategy to improve organization, change management capability.

community persona, buyer, change management, Toby Elwin

Recap: Community Persona Design for Organizations

Welcome to the collected Community Persona Design for Organizations series. Each post is a self-contained concept that supports both the post topic and adds community persona design elements and methods.  Anyone can use methods from each post individually or in addition to methods from another post. Every post includes templates, blog references for further reading, book references, citations, and presentations all available as either downloads or direct links to save, modify, print, read, buy, or customize. Together the series provides new options to improve stakeholder engagement, adoption, and utility for a host of organization opportunity. Though presented in this Organization Design (OD) blog, the Community Persona series combines principles and elements from social media marketing and software and hardware design principles that apply to effort along a variety of organization initiatives from: Project management, Change management, and Corporate communications My objective is to share how to develop …

agile ux, book, cover, Toby Elwin, blog

Agile Experience Design by the book

This year I have found software, hardware, and product design fascinating for my Organization Development professional development.  The reality is we are all designers:  we design emails, PowerPoint presentations, facilitation, training programs, change management initiative, just as a minute sample. The constant challenge remains what is our audience need and how do we answer an audience’s mental model in a battle to understand:  What’s In It For Them? (WIIFT?).  To design for this is the key to muster their motivation. This book delivers insight into Agile project management methodology that integrates customer involvement far earlier, as well as constant iteration process that provides maximum value in minimum time, who wouldn’t gain?  Think change management as you read this excerpt: [designers need to] … check every decision, every action, and process throughout the product development life cycle and ask, “Where’s the value?” We need to …

goal, oriented, design, community persona, communication, Toby Elwin, blog

Communication with goal-oriented design and community persona strategy

Communication is a bridge, on one side is our thought, the other side our audience. The gulf between the two littered with wasted efforts and missed intentions.

What you intend to convey and the view of how your audience reads and reacts reveals the gulf between getting it done versus getting it accomplished. Goal-oriented Design improves the way we think about communication and the channels, the vehicles, and the modes you to create community impact.

Diversity is the spice of life, your work can have greater impact with Goal-oriented Design added to your profession and your work … or continue to build that bridge to nowhere.

Four Horsemen, Apocalypse, Toby Elwin, community persona, person, marketing

Community persona for organization development

Why do people matter? Because people are the only way organizations, and communities, achieve or sustain anything. To understand people you need to understand what answers they look for.

Clear links from content to the place where action occurs is crucial. To move from selling to solving means a move from your motivation to get it done to another’s motivation to solve a challenge. Persona strategies create marketing goals more effective than traditional advertising.

About Face, Alan Cooper, Robert Reimann, David Cronin, Toby Elwin, community persona, blog

About Face 3: The Essentials of Interaction Design by the book

Originally written in 1995, About Face 3 is the 2007, third edition of this book by authors, Alan Cooper, Robert Reimann, and David Cronin.  For decades these three think, work, and advocate “knowing what the user wants” as they advocate interaction design form, function, content, and behavior concepts. Interaction design, is many times limited to hardware and software application and interface design; look to Apple as a recent beacon for intuitive interaction design. My research on buyer and community persona for organization strategy and development blog series led discovery of other design-thinking strategies pioneers: David Meerman Scott for web site marketing and design; Adele Revella for organization marketing and sales, and Lene Nielsen for user experience and buyer persona development. However, there were a set of other perspectives, generally thought of from the software, developer, hardware side of the fence.  Most notable of these proponents was Alan Cooper et al. Most cited as the …