A buyer persona is a commonly used approach that helps designers understand customer motivation and behavior. With a buyer persona in …
Community persona for project management
A project is an intentional effort to deliver a product or service that creates an opportunity – intended or otherwise. Projects have multiple stakeholders with multiple needs for, or against, project realization.
Typical project steps include initial scope design, organization impact assessment, stakeholder identification, communications planning, risk, and a second iteration of scope, delving into user community goals serves project and stakeholders more accurately.
Community persona for change management
With the on-going game focused on more of less, our organizations are expected to not only run lean(er), but to lean further into the winds of constant change and constant constraints.
Change is no longer an event to manage and move on, organizations must realize change is the only constant. This operating climate highlights change management as a competitive advantage to those that figure it out, pivot, and to maintain an engaged workforce.
The stakeholders and the voice they have remains a stronger voice for change than any amount of company flyers, magnets, and town halls. Adopt a community persona strategy to improve organization, change management capability.
3 challenges to SharePoint organization adoption
SharePoint provides organizations and all who work within them to take knowledge from someone’s hard drive and to a shared forum that …
5 ways SharePoint intranets improve change management
Constant change relies on constant sharing and I have found Microsoft’s SharePoint application, a powerful enterprise, change management tool.
SharePoint provides multiple ways to build a portal where your organization can not only see latest announcements but participates in discussions and contribute to shared learning. more flexible than formal training and more widely available.
In the last 12 months SharePoint, has radically altered the way I design any change management effort I roll out. Good intranet design with change management efforts to link communication change principles, provide a host of change management options.
Scope or: how to manage projects for organization success; communication template
Project communication is far bigger than the project team. No project succeeds without stakeholder motivation and a proper communication plan to address their motivations, needs, and goals. Project communication is an effort to build commitment, understanding, and ownership around the project impact to people, process, and technology.
This template provides a planning tool to meet stakeholder communication needs. With this you can plan what to communicate, when to communicate, how to communicate, and measure communication performance.
Community persona for SharePoint intranet design
SharePoint intranet site design that leaves out understanding user need offers little more than propaganda for what you hope sells.
Hope for a community to buy-in is not much of a strategy.
Conversely, community commitment happens when people return to seek value, exchange value, and contribute value with, and for, each other.
Can you build that? Yes, particularly when you start with a community persona strategy to identify end-user motivations and the transparency to contribute to their need.
4 design tools to meet persona context
In business we constantly design. By design I include that we design meetings, we design strategy, we design communication, we design training, and we design projects and programs.
Some design efforts, such as strategy, business process re-engineering, or talent engagement initiatives, may result in new processes, new standards, or new tasks, but the design goal remains: adoption and utility.
Communication, change, and your mission — if you choose to accept it
Change is fun for some: the energy of the unknown, the passion instilled in people looking forward to a new adventure. …
The communication obstacle course
A successful message retains the oomph of intent. For this to happen communication must travel an obstacle course to reach each …
Crowdsourcing your organization strategy, what’s to appreciate?
Crowdsourcing taps into the sociological power of people potentially unfamiliar with each other or with the situation. Crowdsourcing a strategic solution is the antithesis of the bureaucratic, and often autocratic, strategic planning performed by chosen few, behind closed doors, and finally unleashed unto the masses.
Appreciative Inquiry is a process where people participate and co-create a future they wish to be part of. Where people, formerly known as an audience of employees or stakeholders, now become the collaborators and designers who are approached as partners in modeling and forming organization strategy.
The result: replace a strategic plan pronouncement with strategic plan involvement.
The value of information and the link to development
Information is not competitive advantage, knowledge is competitive advantage. Until you socialize your information amongst others you never discover if the value of your information is actual knowledge. …
The top 3 statistical debunking criteria
People tell lies with words, that does not make words bad. People tell lies with statistics, that doesn’t make statistics bad. There are criteria to validate and verify either.
5 tips to manage better meetings
Meetings, meetings, and more meetings. We have meetings to clear up confusion, to communicate, to interact, to make decisions, to listen, …
Communication in the age of saturation, part 3 visual
In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to …
Communication in the age of saturation, part 2
People don’t care what you are selling. People want to know what makes their life better. Is your communication effort designed …
Communication in the age of saturation, part 1
The goal of communication is to be understood. In the age of communication saturation action is the objective. Typically, the first …













