ben hur, social media, organization, culture, Toby Elwin, blog, engagement

Company social media strategy reflects organization culture — engagement

A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.

Social media reveals organization culture through more transparent ways than any HR engagement program.

What people want, may not be what you want to say. That gap is more realistically a chasm.

company social media, strategy reflects organization, culture, sales, Toby Elwin, blog

Company social media strategy reflects organization culture — sales

Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.

Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.

A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.

Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.

churchill, roosevelt, stalin, performance review, Toby Elwin, blog

3 performance review politics that always trump merit

Politics trumps those who have shown reliable, merit-based performance.

When rewards are given to those with little merit, but through a host of politics such as cronyism, parochialism, and kleptocracy engagement is sabotagued and have little hope to achieve true engagement.

Merit-based performance would focus on the employee’s behavior that exemplifies excellence or the employee’s behavior that needs attention or improvement. When cronyism, kleptocracy, and parochialism gang up meritocracy has no chance.