community persona, change management, Toby Elwin, blog

Community persona for change management

With the on-going game focused on more of less, our organizations are expected to not only run lean(er), but to lean further into the winds of constant change and constant constraints.

Change is no longer an event to manage and move on, organizations must realize change is the only constant. This operating climate highlights change management as a competitive advantage to those that figure it out, pivot, and to maintain an engaged workforce.

The stakeholders and the voice they have remains a stronger voice for change than any amount of company flyers, magnets, and town halls. Adopt a community persona strategy to improve organization, change management capability.

3d view, three dimension, design, community persona, functional, Toby Elwin, blog

Community persona reaction for functional design

We design constantly. Our emails, training courses, project plans, policies, programs, surveys, business cases, strategies, facilitations, we are in a constant state of craft, create, model, test, build, and repair.

Whatever the intent, to take a concept from intention to adoption relies less on what you design and more on how you design.

A community persona perspective measures functional communication design success and reaction to how you design is the feedback loop of how people accept your design.

SharePoint, intranets, change management, Toby Elwin

5 ways SharePoint intranets improve change management

Constant change relies on constant sharing and I have found Microsoft’s SharePoint application, a powerful enterprise, change management tool.

SharePoint provides multiple ways to build a portal where your organization can not only see latest announcements but participates in discussions and contribute to shared learning. more flexible than formal training and more widely available.

In the last 12 months SharePoint, has radically altered the way I design any change management effort I roll out. Good intranet design with change management efforts to link communication change principles, provide a host of change management options.

sharepoint, community persona, intranet, design, Toby Elwin, blog

Community persona for SharePoint intranet design

SharePoint intranet site design that leaves out understanding user need offers little more than propaganda for what you hope sells.

Hope for a community to buy-in is not much of a strategy.

Conversely, community commitment happens when people return to seek value, exchange value, and contribute value with, and for, each other.

Can you build that? Yes, particularly when you start with a community persona strategy to identify end-user motivations and the transparency to contribute to their need.