Below you'll find a list of all posts that have been tagged as “engagement”
A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.
Social media reveals organization culture through more transparent ways than any HR engagement program.
What people want, may not be what you want to say. That gap is more realistically a chasm.
Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.
Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.
A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.
Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.
Praise in public, scold in private. Many are coached on this. But what happens when a single manager’s lack of self-awareness meets the level of the Facebook video a father posted to his daughter? See video below?
What, you ask, can the paternal bond of a father and a daughter offer management? The situation, I witness far too often, is a manager’s tough love, just as a father hides behind, will snap an employee or co-worker back into line. The father in this video uses tough love and tough love seems a viable option in a far too many manager tool kits, as well.
“A rose by any other name would smell as sweet … “, iambic pentameter aside, I appreciate Mr. Shakespeare’s point.
However, when I look at a word that is recently trending in a lot of companies and organizations, a word such as … oh, engagement, it seems to stink of some fetid cesspool, not quite the rose implied.
The value of context relies on engagement. Context without perspective is an allusion. Without context what is said rarely meets what is delivered.
Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.
A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.
If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.
Organization change is the key to innovation. So, no change, no innovation. Or is it no innovation, no change? Well, change …