G8, meeting, project management, community persona, Toby Elwin, blog

Community persona for project management

A project is an intentional effort to deliver a product or service that creates an opportunity – intended or otherwise. Projects have multiple stakeholders with multiple needs for, or against, project realization.

Typical project steps include initial scope design, organization impact assessment, stakeholder identification, communications planning, risk, and a second iteration of scope, delving into user community goals serves project and stakeholders more accurately.

community persona, change management, Toby Elwin, blog

Community persona for change management

With the on-going game focused on more of less, our organizations are expected to not only run lean(er), but to lean further into the winds of constant change and constant constraints.

Change is no longer an event to manage and move on, organizations must realize change is the only constant. This operating climate highlights change management as a competitive advantage to those that figure it out, pivot, and to maintain an engaged workforce.

The stakeholders and the voice they have remains a stronger voice for change than any amount of company flyers, magnets, and town halls. Adopt a community persona strategy to improve organization, change management capability.

3d view, three dimension, design, community persona, functional, Toby Elwin, blog

Community persona reaction for functional design

We design constantly. Our emails, training courses, project plans, policies, programs, surveys, business cases, strategies, facilitations, we are in a constant state of craft, create, model, test, build, and repair.

Whatever the intent, to take a concept from intention to adoption relies less on what you design and more on how you design.

A community persona perspective measures functional communication design success and reaction to how you design is the feedback loop of how people accept your design.

goal, oriented, design, community persona, communication, Toby Elwin, blog

Communication with goal-oriented design and community persona strategy

Communication is a bridge, on one side is our thought, the other side our audience. The gulf between the two littered with wasted efforts and missed intentions.

What you intend to convey and the view of how your audience reads and reacts reveals the gulf between getting it done versus getting it accomplished. Goal-oriented Design improves the way we think about communication and the channels, the vehicles, and the modes you to create community impact.

Diversity is the spice of life, your work can have greater impact with Goal-oriented Design added to your profession and your work … or continue to build that bridge to nowhere.