Batman, Shakespeare, engagement perspective, Toby Elwin, blog

Engagement needs both context and perspective

“A rose by any other name would smell as sweet … “, iambic pentameter aside, I appreciate Mr. Shakespeare’s point.

However, when I look at a word that is recently trending in a lot of companies and organizations, a word such as … oh, engagement, it seems to stink of some fetid cesspool, not quite the rose implied.

The value of context relies on engagement. Context without perspective is an allusion. Without context what is said rarely meets what is delivered.

spock, live long, prosper, competitive advantage, Toby Elwin, blog

The final frontier of competitive advantage

If your company and my company recruit the same person and your company can not motivate that person, but my company can keep that person motivated: I win.

I’ll take an employee with half the technical skills who is motivated, over an employee with more technical skills who is unmotivated. We maximize resources to survive and motivation management is resources management.

If your company and my company need a series of projects to roll out a new strategic plan and your company can not deliver on those projects, but my company can: I win.