gandalf, social media, organization, strategy, marketing, Toby Elwin, blog

Company social media strategy reflects organization culture — marketing

Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.

A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.

If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.

spock, live long, prosper, competitive advantage, Toby Elwin, blog

The final frontier of competitive advantage

If your company and my company recruit the same person and your company can not motivate that person, but my company can keep that person motivated: I win.

I’ll take an employee with half the technical skills who is motivated, over an employee with more technical skills who is unmotivated. We maximize resources to survive and motivation management is resources management.

If your company and my company need a series of projects to roll out a new strategic plan and your company can not deliver on those projects, but my company can: I win.

darth vader, interrogation, Toby Elwin, blog, organization, intervention

An organization intervention is not an organization inquisition

An organization’s present is built upon their collected history. This history is an essential core of their organization’s being. The past set the present capabilities. Rattling an organization’s history is rattling the foundation stones of an organization’s culture.

A highlight into what people do wrong attracts attention to … what people do wrong. No one likes association to something broken. No one likes it pointed out they work within, are part of, or manage broken processes.

An intervention should not open an inquisition for blame and shame, but an inquiry into the possibility of what can be.

oliver twist, buyer persona, strategy, development, Toby Elwin, blog

The pain with change management

A leader’s job is to not create a space that causes so much pain that people must move, but to create a compelling future vision people are drawn to.

If leadership starts their focus on what did not work or what you do not want to happen then effort goes into putting procedures in place that constrain. If leadership focus starts on what worked or what it looks like when it worked and the focus shifts to how it worked to and what is achievable, what is possible.

Appreciative Inquiry, as a principle for design and change management, allows organizations to change the focus. Where we inquire, we move and Appreciative Inquiry changes the change.

united nations, intervention, organization, Toby Elwin, blog

The intervention as organizational rehab

Until knowledge, skills, and abilities are both individual and team success, the organization intervention seems less an option than a core competence.

We need to intervene before we lose even more of your organization’s ability and desire to achieve both individual, team, and organization goals.

We should revisit what has become the noise surrounding essential knowledge, ability, skills, and competencies organizations need from people ready to lead.