marketing, inbound, checklist, template, cta, keyword, social media

Inbound campaign project checklist – Excel

An inbound marketing campaign is a project that requires multiple points of interaction from concept, strategy, design, art, content and copy creation, and optimization to publishing, analysis, and campaign and lead nurture.

Where many of us might keep all the campaign components in their head, I sought to help manage this with a repeatable, scalable tool that helps all inbound project stakeholders manage, deliver, and analyze a strategic campaign.

This checklist lends order to the stakeholder and subject matter expert sign up, sign on, and sign off.

sharepoint, eric rhodes, jay hajj, Toby Elwin, blog

The project management SharePoint

Projects that understand what existed and what exists are both efficient and effective.

SharePoint has an incredibly rich out-of-the-box capability, but too many times the project team does not know what is capable with SharePoint.

With these self-paced, training links provide an overview of what could be to collaborate, search, publish, and file.

Project portals need to meet user objective, not IT administrator needs. More people should reject the SharePoint designer, not the SharePoint capability.

atlas, project management, means, Toby Elwin, blog, pmi

Project Management Around the World — The Hub of the Universe

From the Hub of the universe comes this recovering project manager’s view. Project managers know where project success relies: project management. People from Boston know where the Hub of the universe lies: Boston.

Both, however, are disconnected from majority view, The majority do not even feign acknowledgement of a Hub of which I speak. And too-few organization interactions acknowledge project management boasts.

flash, michael turner, project management, Toby Elwin, blog

In a flash — the project management #pmFlashBlog

On September 25th a gang of, at current count, 70 project managers from around the world will release their reflection on one topic: What does project management mean to me – a Project Manager’s sermon.

This mob assembles under the banner of a Project Management Flash Blog or #pmFlashBlog and protagonist Shim Marom.