world wide web, size, Toby Elwin, blog

Search engine sources

Across the web and on sites search engines help us answer questions. Whether Google, bing, Yahoo!, or other search features, you type into the search field when you need an answer. What comes back relies on a combination of how you searched, the words and combinations you used, and how search engines tag relevant items. Last week a friend called on the phone with some questions on search engine marketing (SEM). I thought to post this as a follow-up. Of course I answered his questions on the phone and I did not tell him, “wait until I post a response … “. Did You Find That? If you build it, does not mean, they will come; particularly if they can not find it. As of this writing, there are a mere 50 billion pages on the web, give or take …

Too many links, a pause for delinkification

A couple recent articles around author Nicholas Carr’s writings and thoughts present a negative symptom of hyperlinks, mainly, reduced reader comprehension.  Too many hyperlinks or links negatively affect our ability to process and understand.  Mr. Carr’s call?  Delinkification. Is hyperlinking a hyper waste?  Search engine optimization (SEO) aside, for the moment, the whole goal of communication is to be understood.  I find Carr’s thoughts on what hyperlinks are doing relevant to social media communication and marketing.  Well the recent Wired article is subtly title:  The Web Shatters Focus, Rewires Brains that title will grab your attention – for a second or 2.  The premise: too many links reduce reader attention, lower reader comprehension. I often get befuddled when I think about the page I’m on and how I got there?  What was the original article or link?  Worse yet, what …