August 2010 in review.  A roundup of blogs from the previous month: A key to why so many companies blow it in social media? — Do companies blow their social media efforts because they are afraid to fail, preferring to fall back on old marketing rules?  The comments section offers a chance for Jonathan Salem Baskin and Hank Wasiak to debate my point. Business as a foreign language for HR professionals — A recap of the Human Resource Executive Online article title “Is Business a Foreign Language for HR?” Evaluating risk: financial models versus competency models, part 1 — Models are a way to understand the key decisions you may need to face and hedge the bets you’re placing.  Ultimately, investment risk is a risk for a team to deliver as much as it is a market or financial projection. The intervention …