Inbound campaign project checklist – Excel

An inbound marketing campaign is a project that requires multiple points of interaction from concept, strategy, design, art, content and copy creation, and optimization to publishing, analysis, and campaign and lead nurture.

Where many of us might keep all the campaign components in their head, I sought to help manage this with a repeatable, scalable tool that helps all inbound project stakeholders manage, deliver, and analyze a strategic campaign.

This checklist lends order to the stakeholder and subject matter expert sign up, sign on, and sign off.

The project management SharePoint

Projects that understand what existed and what exists are both efficient and effective.

SharePoint has an incredibly rich out-of-the-box capability, but too many times the project team does not know what is capable with SharePoint.

With these self-paced, training links provide an overview of what could be to collaborate, search, publish, and file.

Project portals need to meet user objective, not IT administrator needs. More people should reject the SharePoint designer, not the SharePoint capability.

Fast Start — Social Media Landscape 2015

The CMO 2015 Social Landscape partnered with Aberdeen Group to create a new chart and new evaluation criteria.

New social sites since arrive all the time, did your organization invest in Pinterest? Google+?

They might be an easy, what of Qzone? Plurk? or KakauTalk?

Now with Aberdeen Group research links you can find out what the heck to allot the VK budget.

Get control of your social media self with infographics

How to get control of your social media self is a topic that, for some, seems to mean there is a set of rules, or a prescription to follow, that will make it easy and deliver instant results, fame, and fortune.

Well, like losing weight or learning a skill, there are no social media shortcuts.

Those transparent about their lifelong learning come to manage their social media identity and support others in a virtuous giving, learning, providing, receiving cycle.

Learn to manage your social media identity faster and have more fun with this list of infographics and checklists from other’s shared experiences.

Get control of your social media self with blogs

In social media you get back what you give out.

Frozen mental models of marketing 1.0, or outbound marketing, continue to present tough nuts to crack for why people do not let go of hang ups.

The technology to hyperlink and to subscribe to content mirrors social interactions, not a new marketing channel to exploit.

Here are blogs to help you get control of social media self.

Company social media strategy reflects organization culture — engagement

A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.

Social media reveals organization culture through more transparent ways than any HR engagement program.

What people want, may not be what you want to say. That gap is more realistically a chasm.

Company social media strategy reflects organization culture — sales

Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.

Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.

A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.

Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.