Fortune 500, revenue, Toby Elwin, Bob Dylan

Fortune 500 revenue here, won’t get you there

The speed and pace of change demands business act, respond, and accomplish so much more, with so much less. HubSpot CEO, Brian Halligan, presents the following:

> In 1983, of the 1,000, largest American companies, by 1993, 811 remained
> In 2003, of the 1,000 largest American companies, by 2013, 243 remained

That change happens is constant reality. Now constant change accelerates the decade of decay. Demand for new revenue demands new business models and human capital competency.

In 2010 I wrote a post on Fortune 500 turnover, that simple math called almost 50%. What if the period took too much hit from the dot com bubble to provide a good source, in this post I revisit those numbers and look at 2013 and 2014 Fortune 500 numbers as well.

2015, social media, lanscape, Toby Elwin, blog

Fast Start — Social Media Landscape 2015

The CMO 2015 Social Landscape partnered with Aberdeen Group to create a new chart and new evaluation criteria.

New social sites since arrive all the time, did your organization invest in Pinterest? Google+?

They might be an easy, what of Qzone? Plurk? or KakauTalk?

Now with Aberdeen Group research links you can find out what the heck to allot the VK budget.

dr jekyll, mr hyde, social media, infographics, Toby Elwin, blog

Get control of your social media self with infographics

How to get control of your social media self is a topic that, for some, seems to mean there is a set of rules, or a prescription to follow, that will make it easy and deliver instant results, fame, and fortune.

Well, like losing weight or learning a skill, there are no social media shortcuts.

Those transparent about their lifelong learning come to manage their social media identity and support others in a virtuous giving, learning, providing, receiving cycle.

Learn to manage your social media identity faster and have more fun with this list of infographics and checklists from other’s shared experiences.

bugs bunny, social media, control, Toby Elwin, blog

Get control of your social media self with blogs

In social media you get back what you give out.

Frozen mental models of marketing 1.0, or outbound marketing, continue to present tough nuts to crack for why people do not let go of hang ups.

The technology to hyperlink and to subscribe to content mirrors social interactions, not a new marketing channel to exploit.

Here are blogs to help you get control of social media self.

ben hur, social media, organization, culture, Toby Elwin, blog, engagement

Company social media strategy reflects organization culture — engagement

A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.

Social media reveals organization culture through more transparent ways than any HR engagement program.

What people want, may not be what you want to say. That gap is more realistically a chasm.

social media, landscape, Toby Elwin, blog

Fast Start — Social Media Landscape 2013

Fast Start conversation:  In 2010 Chief Marketing Officer, created a CMO’s guide to the social media landscape. This guide presents a social landscape evaluation with a red, yellow, green, key representing good, OK, or bad investment across 4 topics: Customer Communication, Brand Exposure, Traffic to Your Site, and SEO This guide is designed to help a CMO decide where to invest and leverage social website like Facebook, digg, redditt, and In 2011 CMO updated their guide and added sites. Time out. digg?  Your organization not familiar with either? What about flickr? tumblr? In 2012, again, new sites arrived.  In 2012 did your organization invest in Pinterest? Google+? In 2013 a CMO might wonder about the total amount of sites that take attention and divide resources.  Was there a reduction in sites to focus?  Read what says about 2013. Are these Social …

social media, strategy, cover, design, Toby Elwin, blog

Social media strategy review for Project Management Institute — New York

Yesterday worked with Project Management Institute New York City chapter in an all-day retreat with focus on communication and collaboration.

Offsite objectives included how the chapter shares events and activities that improve community persona need.

The presentation is included within and was used for discussion on integrated communication and what social media support might look like.

social media, agile, lean, scum, project management institute, pmi, presentation, Toby Elwin

Social Media in an Agile World

Very pleased to present at Project Management Institute New York City chapter on Agile social media. Longtime PMI volunteer, Steve Nosal, and myself presented Agile project management methods as a perfect blend to create and manage social media impact. Agile social media presented a great opportunity to formalize some thoughts from my Lean into social media post and present to a very active and engaged community. Agile Social Media Agile project management puts the customer at the center of the effort, relies on rapid prototyping, and transparency. Social media feedback, testing, and measurements are Agile project methods. User stories rely on persona methods. Many thanks to PMINYC for the invitation. You can download Adobe Acrobat or PowerPoint version just below.  To view presentation within this site, scroll past. Download my PowerPoint version to review my page notes for more detailed notes and sources. View below.  Invite me to speak at your event.

russian, meteor, social media, seo, Toby Elwin, blog, project media institute

Lean into social media

Social media stresses compression of more with less.  The more is information, the less is time.  Time to read, react, and respond drives our need to process information from wider sources and shortened news cycles. Individual and organization credibility can use a Lean approach in social media for more agile solutions to manage social media interaction. There is little patience to wait for the morning paper, the 7pm national news or even 24-hour-news broadcasts any longer. Live news streams in from all comers in all corners.  People on-the-ground, without press credentials, yes, but with on-the-ground credibility, nonetheless. Within 72 hours video of the February 15th meteor that streaked across the Russian sky had 138 million views; for some context 2011’s Super Bowl audience was 108 million.  The video was not captured by an official news outlet, the images came across …

Top blog post 2012, Toby Elwin,

Top 10 blog posts for 2012, 5 to 1

Top blog posts from 2012, from number 5 to number 1, a follow-up from Top 10 blog posts for 2012, 10 to 6 5. Scope or: how to manage projects for organization success; stakeholder analysis template — If I was to chart the blog like a top 40 countdown I would say, “moving up one spot from last year: stakeholder analysis … “. This is 1 of 3 blogs on Scope that lands in the 10 most read of the 2012. This post is 1 of 5 posts in the Scope or: how to manage projects for organization success. I have built SharePoint portals to manage change and project work. I have turned my three Excel templates for impact, stakeholder, and communication planning into SharePoint lists and forms. These same templates in SharePoint are easier to work with and allow more …

Toby Elwin, Three Stooges, hygiene, top blog, 2012

Top 10 blog posts for 2012, 10 to 6

  Closing out 2012, I look back at the year’s most viewed posts as a chance to reflect on different blogs topics of interest and what people most view.  Here as part one, 2012 top blogs, 10 to 6. Why were some viewed over others: topic, time-of-year, day-of-week? In descending order: 10. The 2 most important learning metrics — Quantify learning? It is a tall task, but one necessary for any professional who deserves a seat at the business table. Of course metrics to measure impact are important: money spent on training is money unavailable for another opportunity. If you had time with your CEO would you know the most important items on their wish list? No worries, the the ROI Institute and Chief Learning Officer magazine have a study recap I’ve referenced. As this post was originally written in 2010, looks like learning …

Trust Agents, book cover, Chris Brogan, Julien Smith, Toby Elwin

Trust Agents by the book

In 2008 I was lucky to live in Kenmore Square, Cambridge, MA. Firstly, Cambridge is a great city to live in, both as a single person and with a family – just a great quality of life. Secondly, two streets away from where I lived was a company, called HubSpot, that was really coming on the social media scene. What makes HubSpot fantastic is commitment to free service and free education to any and all willing and wanting to learn about search engine optimization, Web 2.0, social media marketing, and search engine marketing, and the tools, insights, and principles bubbling around the digital and inbound marketing social media scene. Luck, as well, that through the HubSpot team I was introduced to the thinkers and pioneers in the field, all approachable all evangelists for transparency and all willing to share any discovery they made with you. I discovered …

social media, trumps, marketing, presentation, Project Management Institute, Toby Elwin, blog

How social media trumps marketing — presentation for Project Management Institute

Today I was privileged to present to the Project Management Institute.  Full slides available to view and download below.  Also a Community Persona worksheet template is available to download and customize. The discussion is how to use social media marketing, particular for volunteer organizations with local chapter reach.  The overview includes: How to identify your community persona needs, Find the communities to mingle in conversations where you engage, share thoughts, and provide answers, Short-list the free tools to engage, create, measure, and monitor, and Launch and manage social media in non-profit or volunteer resources The tips are equally valid for anyone interested in the launch and management of a social media presence for ROI — Return on Involvement. Information and Communication — How Social Media Trumps Marketing presentation Download PowerPoint version How social media trumps marketing.pptx Review presentation embed below through …