In 2008 I was lucky to live in Kenmore Square, Cambridge, MA. Firstly, Cambridge is a great city to live in, …
How social media trumps marketing — presentation for Project Management Institute
Today was a privilege to present to the Project Management Institute. Full slides available to view and download below. Also a Community …
Learning Timeline for Community, Social Media, and Persona Design
An expanded visual timeline of sources and influences that led me from organization development into social media with hyperlinks to sources.
2 recommendations to manage social media engagement for Project Management Institute — New York
In a volunteer organization or non-profit, spreading the word on opportunities to connect and share is where social media shines. When …
Toby Elwin TweetDeck dashboard
Return to: 2 recommendations to manage social media engagement for Project Management Institute – New York
Company social media strategy reflects organization culture — sales
Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.
Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.
A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.
Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.
Fast Start — Gartner Report lends disturbing CIO view on social media
Fast Start conversation: While doing research on my Change Management is Dead blog series I came across a Gartner 2012 CIO Agenda …
Small business web design review, principles to meet promise
I interact with lots of folks who ask that I review their website and suggest changes. Many people are well-intentioned to …
Fast Start — The State of Social Media Marketing Annual Report
Fast start conversation: Wherever you land on the social media spectrum, social media is too powerful to keep your head down and …
Social Media: Fight, Flight, or Friend — organization development presentation
Below are the slides from today’s Shifting Role of Organization Development in Business conference in St. Louis. To view presentation within this …
Shifting Role of Organization Development in Business – St. Louis bound
Next week I will speak at the 2012, STL-ODN Conference. The day’s theme: The Shifting Role of Organization Development in Business. …
Top 10 blog posts for 2011, 5 to 1
Top blog posts from 2011, from number 5 to number 1, a follow-up from Top 10 blog posts for 2011, 10 …