Three of things I’ve seen, read, or thought might seed results: 1. Bored People Quit — Rands in Response blog People …
Social metrics that matter to your boss
A business case usually relies on numbers. Numbers to justify the investment, numbers to project the return on investment, and numbers …
Company social media strategy reflects organization culture — marketing
Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.
A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.
If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.
Fistful of beans 04/27/2011
Three of things I’ve seen, read, or thought might seed results: 1. Too Big to Succeed? — CFO Magazine Citigroup, Bank of …
Marketing: trying to rekindle the old days
Marketing 1.0: the distribution is the value; command and control. Dollars to deluge is spam.
Marketing 2.0: the context is the value; contribute and collaborate. Community as king is engagement.
Which side of the seat are you on?
Fistful of beans 12/29/2010
Five things I’ve seen, read, or thought might seed results: 1. Speed to Market: Increasing Knowledge Velocity — Chief Learning Officer …
Quality communication in social media
As a professional statistician, I help doctoral students design quantitative research studies, and analyze and interpret their data, for their dissertation. …
Recap: Communication in the age of saturation
A recap on my series of blogs around communication in the age of saturation. Preamble: Marketing 2.0 – You better free …
Fast Start — Untangling the social web
Fast start conversation: Network analysis software to recover $780 billion in fraud; to predict crimes; and to find where the best …
A key to why so many companies blow it in social media
Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog …
Marketing interruption still trumps engagement, really?
Great post on Advertising Age website titled: Why Interruption Still Trumps Engagement. The key to the blog is the closing and …
This social media fad will ruin organization development
Social media is the most important communication and collaboration tool since the smoke signal.
The organization development world has been invaded by social media. The organization development profession is in a, social media, world of trouble because social media delivers all the intended qualities of OD, but more organic, more genuine, and more impressive community results than OD has ever been accepted to do.
When evaluating social media, it is time to move beyond fight, flight, or friend.