gandalf, social media, organization, strategy, marketing, Toby Elwin, blog

Company social media strategy reflects organization culture — marketing

Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.

A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.

If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.

microsoft, breakup, youtube, marketing, rekindle, Toby Elwin, blog

Marketing: trying to rekindle the old days

Marketing 1.0: the distribution is the value; command and control. Dollars to deluge is spam.

Marketing 2.0: the context is the value; contribute and collaborate. Community as king is engagement.

Which side of the seat are you on?

beacons of gondor, social media, organization development, Toby Elwin, blog

This social media fad will ruin organization development

Social media is the most important communication and collaboration tool since the smoke signal.

The organization development world has been invaded by social media. The organization development profession is in a, social media, world of trouble because social media delivers all the intended qualities of OD, but more organic, more genuine, and more impressive community results than OD has ever been accepted to do.

When evaluating social media, it is time to move beyond fight, flight, or friend.