Dumb, data-driven marketing decisions

Dumb, data-driven decisions happen when numbers have no context and people have no confidence. Who? How? and So now what? improve the odds.

When innumerates run the asylum, you, your customers, and your business miss context and transparency to interpret intent.

Subjective communication objective

Successful communication inspires action and is clear to others what needs to happen to meet that objective.

All communication faces daunting odds to reach each person, intention intact. Perception, bias, and noise lay between intent, action, and reaction.

To succeed in the communication obstacle course against intent, you need to make clear how to make it happen.

Reengineering marketing

New conditions demand new business management strategy. Technology enabled a disruption greater than any department or team level at a company can solve.

Customers severed the business message and took control of marketing channels.

Media lost privilege, marketers lost their minds, business lost their playbook, and customer’s rewrote the rules of engagement.

We need to reengineer marketing from the outside in and then align people, process, and technology from the inside out.

A Led Zeppelin page of project management

Time impacts a project business need. How a project team identifies the impact decides if time is a resource waste or resource investment.

Before you sink costs into a project and well before your project looks more like sunk costs invest time for a better appreciation.

A review of what was, what is, and what should never be, is critical to identify risk to resource commitment.

Take a page from Led Zeppelin, who borrowed heavily from others, at times, without acknowledgment, to create something grand from what was tried.

One change management plan is irrational project management

That people change for organization need is at distinct odds with people’s needs. People change for organization goal is a very irrational expectation.

You can not plan for change if you do not plan for the impact that change has on individuals.

One communication plan can not account for the unique roles if it does not account for unique impact. One plan for all to follow equals everything that no one relates to.

One change management plan is irrational project management.

Fast Start — Corner office analytics

Rule #1 in communication demands you know your audience. Since there is more than one corner office rule #2 states all analytics are not equal.

Corner Office Analytics (Infographic), presented by Deloitte, offers a guide to questions each CXO needs to be able to answer. If your CXO needs to answer these questions, you can be sure they expect you provide accurate context for connection.

The Capable Company by the book

When I hear capability model I think competence, competence naturally leads me to motivation. So, capability model, to me, represents a human capital knowledge, ability, and skills framework.

Enterprise, systems, or business architects, view capability models as what a company needs to do to execute strategy.

Any link is a system link and strategy is only as good as the ability to execute. Within the pages of The Capable Company: Building the capabilities that make strategy work, I intend to find capability model methods that identify business and technical details needed for strategic links to execute those capabilities.

Glass half empty of an appreciative view

The glass half full or glass half empty analogy presents a shortcut perspective to infer either an optimist view or a pessimist view of the world, respectively.

However, with an appreciative mindset the glass is neither half full nor half empty, the glass is full.

A full glass now provides a more complete perspective of possibility and a full view of Appreciative Inquiry options.

Community persona for change management

With the on-going game focused on more of less, our organizations are expected to not only run lean(er), but to lean further into the winds of constant change and constant constraints.

Change is no longer an event to manage and move on, organizations must realize change is the only constant. This operating climate highlights change management as a competitive advantage to those that figure it out, pivot, and to maintain an engaged workforce.

The stakeholders and the voice they have remains a stronger voice for change than any amount of company flyers, magnets, and town halls. Adopt a community persona strategy to improve organization, change management capability.