Inbound campaign project checklist – Excel

An inbound marketing campaign is a project that requires multiple points of interaction from concept, strategy, design, art, content and copy creation, and optimization to publishing, analysis, and campaign and lead nurture.

Where many of us might keep all the campaign components in their head, I sought to help manage this with a repeatable, scalable tool that helps all inbound project stakeholders manage, deliver, and analyze a strategic campaign.

This checklist lends order to the stakeholder and subject matter expert sign up, sign on, and sign off.

Get control of your social media self with infographics

How to get control of your social media self is a topic that, for some, seems to mean there is a set of rules, or a prescription to follow, that will make it easy and deliver instant results, fame, and fortune.

Well, like losing weight or learning a skill, there are no social media shortcuts.

Those transparent about their lifelong learning come to manage their social media identity and support others in a virtuous giving, learning, providing, receiving cycle.

Learn to manage your social media identity faster and have more fun with this list of infographics and checklists from other’s shared experiences.

Scope or: how to manage projects for organization success; communication template

Project communication is far bigger than the project team. No project succeeds without stakeholder motivation and a proper communication plan to address their motivations, needs, and goals. Project communication is an effort to build commitment, understanding, and ownership around the project impact to people, process, and technology.

This template provides a planning tool to meet stakeholder communication needs. With this you can plan what to communicate, when to communicate, how to communicate, and measure communication performance.

Scope or: how to manage projects for organization success; stakeholder analysis template

A stakeholder is anyone, or group, who can positively or negatively affect the outcome of the project. This post introduces two Excel template worksheets for stakeholder identification and management.

Prior to a project’s go-ahead this template identifies groups and individuals with a stake in the success, and failure. The effort makes sure we understand the key concerns and motivations of these audiences in order to mitigate risk to over-look or under-appreciate stakeholder position.

Scope or: how to manage projects for organization success; impact analysis template

An impact analysis is an early-phase assessment to identify all stakeholders, their needs, their awareness, and their insight into the project – these people are not only sponsors and customers, but the people you want to invite people into the change. Involvement impacts success.

Just like a pebble tossed into a pond, projects cause ripples that carry beyond the initial splash. Projects sponsors who fail to link the change a project has to people, process, and technology risk project success and project adoption.