gandalf, social media, organization, strategy, marketing, Toby Elwin, blog

Company social media strategy reflects organization culture — marketing

Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.

A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.

If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.

marketing 2.0, Toby Elwin, blog, communications,

Marketing 2.0 – You better free your mind instead

Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.

We are tired.

We cope, with filters.

We cope, by blocking their information.

We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.

What is Marketing 2.0.