social media, agile, lean, scum, project management institute, pmi, presentation, Toby Elwin

Social Media in an Agile World

Very pleased to present at Project Management Institute New York City chapter on Agile social media. Longtime PMI volunteer, Steve Nosal, and myself presented Agile project management methods as a perfect blend to create and manage social media impact. Agile social media presented a great opportunity to formalize some thoughts from my Lean into social media post and present to a very active and engaged community. Agile Social Media Agile project management puts the customer at the center of the effort, relies on rapid prototyping, and transparency. Social media feedback, testing, and measurements are Agile project methods. User stories rely on persona methods. Many thanks to PMINYC for the invitation. You can download Adobe Acrobat or PowerPoint version just below.  To view presentation within this site, scroll past. Download my PowerPoint version to review my page notes for more detailed notes and sources. View below.  Invite me to speak at your event.

Trust Agents, book cover, Chris Brogan, Julien Smith, Toby Elwin

Trust Agents by the book

In 2008 I was lucky to live in Kenmore Square, Cambridge, MA. Firstly, Cambridge is a great city to live in, both as a single person and with a family – just a great quality of life. Secondly, two streets away from where I lived was a company, called HubSpot, that was really coming on the social media scene. What makes HubSpot fantastic is commitment to free service and free education to any and all willing and wanting to learn about search engine optimization, Web 2.0, social media marketing, and search engine marketing, and the tools, insights, and principles bubbling around the digital and inbound marketing social media scene. Luck, as well, that through the HubSpot team I was introduced to the thinkers and pioneers in the field, all approachable all evangelists for transparency and all willing to share any discovery they made with you. I discovered …

company social media, strategy reflects organization, culture, sales, Toby Elwin, blog

Company social media strategy reflects organization culture — sales

Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.

Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.

A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.

Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.

web design, small business, content, seo, internet, search engine, Toby Elwin

Small business web design review, principles to meet promise

I interact with lots of folks who ask that I review their website and suggest changes.  Many people are well-intentioned to join social media or build a site as a marketing outlet to promote themselves, their business, their thoughts, their organization, or their community.  This does not always meet web design need:  the need to meet other’s objectives. There are many tools available to launch an manage a quick website. There are many companies that offer to build you a site. However, I get many site owners tell me they unsatisfied with the look of their site or the results of their efforts.  Form follows function, not the other way around. Do I Know Web Design? Since the mid-90s I’ve designed websites and portals.  To learn the basics to build a site my boss had me write web pages with a …

gandalf, social media, organization, strategy, marketing, Toby Elwin, blog

Company social media strategy reflects organization culture — marketing

Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.

A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.

If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.

marketing 2.0, Toby Elwin, blog, communications,

Marketing 2.0 – You better free your mind instead

Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.

We are tired.

We cope, with filters.

We cope, by blocking their information.

We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.

What is Marketing 2.0.

Twitter power — Sarah Palin and the tweet to sue the entire Internet

As a follow-up to my Twitter is a waste of time blog, I provide a 4th example about the application of Twitter and social media communication: Late night, July 4, Sarah Palin uses Twitter to threaten to sue the entire Internet. Sarah Palin’s lawsuit tweets: AKGovSarahPalin – See letter from my attorney on baseless allegations of last 24hrs @ [link broken, here is an updated link as @AKGovSarahPalin account deleted] Politics Twitter-style. Sarah Palin’s lawyer wrote that “we will be exploring legal options this week to address such defamation”. Sarah Palin has singled out blogger Shannyn Moore and any of those who re-publish “this defamation”, such as Huffington Post, MSNBC, the New York Times, and the Washington Post. Sarah Palin’s lawyer continues, “the Palins will not allow them [Shannyn More,” Huffington Post, MSNBC, the New York Times and the Washington Post] … …

twitter, social media, blog, marketing

Twitter is a waste of time

Twitter has changed the way people communicate. The marketing world, as it was known, has been carpet bombed. The rules have changed. The roles have changed. In a series of earlier blogs I talk about communication in the age of saturation, so I won’t repeat those points. However, I will revisit one reality: people don’t trust marketing and public relations any longer. Firstly, people want a clear value proposition articulated to their point of view, not from yours. The features or benefits you believe are not the features and benefits they may believe. Secondly, the most powerful motivator in today’s purchase decision is a recommendation. Do you have a Twitter strategy? Does your Twitter strategy consist of ignoring Twitter or a some other proclamation around: I don’t get what the big deal is? Twitter is free to join and you …

conversation prism, Toby Elwin, blog

Communication in the age of saturation, part 3 visual

In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to break through filters and biases that people initiate to manage information overload and communication saturation. In the spirit of Henry David Thoreau’s quote, “what I began by reading, I must finish by acting”, I present a powerful display that might help in your communication assessment and planning effort: The Conversation Prism, by Brian Solis and Jesse Thomas and updated to 4.0, available in 6 .jpg sizes, and as a wall poster.  [post updated 04/16/2015] Communication Saturation, No Thank You Since money and time are both finite resources we all struggle to manage, this Conversation Prism visual may provide a strategic tool to maximize your effort. When you look at this visual representation think through: What vehicles do you currently us? Do you use current communication vehicles or options in their …

Death of a Salesman, communication, Toby Elwin, blog

Communication in the age of saturation, part 2

People don’t care what you are selling. People want to know what makes their life better. Is your communication effort designed to interrupt people? Communication saturation is about overload. Think of the filters you put up around your world to manage the saturation of information and decisions you have to make. What percentage of today’s decisions do you make from a telemarketer, billboard, or yellow pages? Conversely, what decisions do you make from a friend’s recommendation, a web page, or a Google search. How can you expect others to not weed your effort through filters? Even an effective multi-tasker is flooded with tweets, social media messages (Facebook), RSS feeds, emails, phone calls, and text messages. Our challenge, as communicators, is to get our message delivered through the deluge of information and communication. Noise Filter To cope with marketing communication saturation, people …

cone of silence, communication, Toby Elwin, blog

Communication in the age of saturation, part 1

The goal of communication is to be understood.  In the age of communication saturation action is the objective. Typically, the first piece of communication advice is: know your audience. When you know your audience – their interests, their lingo, their needs – you better relate to their communication style. When you know their style you can write and speak in a way that they understand. Of course once your audience understands they can then act. In this age of communication saturation your employees, customers, and other stakeholders are under the same constant communication barrage as you and me. Our connected world (interestingly, when wireless we are still connected) has not altered the advice to know your audience. Barrier to Entry To know your audience means you know the barriers, channels, and filters in place that block communication. If received, people …