Very pleased to present at Project Management Institute New York City chapter on Agile social media. Longtime PMI volunteer, Steve Nosal, and myself …
Trust Agents by the book
In 2008 I was lucky to live in Kenmore Square, Cambridge, MA. Firstly, Cambridge is a great city to live in, …
Company social media strategy reflects organization culture — sales
Social media is a wasted investment if the wrong numbers are valued over the right ratios. Social media is not a sales promo blitzkrieg, social media is an engagement strategy.
Culture is the way things are done. Getting something done in a culture is understanding what the culture values and how to navigate.
A relationship built on a transaction is a relationship built on perceived value; sales or otherwise. A relationship built for a sale is a relationship that starts with the end game and that end game is more transparent to the mark than you realize.
Social media strategy provides proof of involvement and the real tolerance an organization has to listen to a diverse community of voices and harness the contrarians.
Small business web design review, principles to meet promise
I interact with lots of folks who ask that I review their website and suggest changes. Many people are well-intentioned to …
Company social media strategy reflects organization culture — marketing
Insight into corporate, social media strategy lends insight into governance. Insight into social media management lends insight into employee management.
A company marketing strategy and the people who lead, develop, and execute that marketing strategy, are a proxy for organization culture.
If web 1.0 brought about the concept content is king, the maturity to a web 2.0 and social media environment are achieved through the concept community is king. You can you develop a community unless you are a transparent part of a community.
Marketing 2.0 – You better free your mind instead
Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.
We are tired.
We cope, with filters.
We cope, by blocking their information.
We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.
What is Marketing 2.0.
Twitter power — Sarah Palin and the tweet to sue the entire Internet
As a follow-up to my Twitter is a waste of time blog, I provide a 4th example about the application of …
Twitter is a waste of time
Twitter has changed the way people communicate. The marketing world, as it was known, has been carpet bombed. The rules have …
Communication in the age of saturation, part 3 visual
In two prior blogs, Communication in the age of saturation, part 1 and part 2, I outline our communication challenge to …
Communication in the age of saturation, part 2
People don’t care what you are selling. People want to know what makes their life better. Is your communication effort designed …
Communication in the age of saturation, part 1
The goal of communication is to be understood. In the age of communication saturation action is the objective. Typically, the first …