G8, meeting, project management, community persona, Toby Elwin, blog

Community persona for project management

A project is an intentional effort to deliver a product or service that creates an opportunity – intended or otherwise. Projects have multiple stakeholders with multiple needs for, or against, project realization.

Typical project steps include initial scope design, organization impact assessment, stakeholder identification, communications planning, risk, and a second iteration of scope, delving into user community goals serves project and stakeholders more accurately.

community persona, change management, Toby Elwin, blog

Community persona for change management

With the on-going game focused on more of less, our organizations are expected to not only run lean(er), but to lean further into the winds of constant change and constant constraints.

Change is no longer an event to manage and move on, organizations must realize change is the only constant. This operating climate highlights change management as a competitive advantage to those that figure it out, pivot, and to maintain an engaged workforce.

The stakeholders and the voice they have remains a stronger voice for change than any amount of company flyers, magnets, and town halls. Adopt a community persona strategy to improve organization, change management capability.

community persona, buyer, change management, Toby Elwin

Recap: Community Persona Design for Organizations

Welcome to the collected Community Persona Design for Organizations series. Each post is a self-contained concept that supports both the post topic and adds community persona design elements and methods.  Anyone can use methods from each post individually or in addition to methods from another post. Every post includes templates, blog references for further reading, book references, citations, and presentations all available as either downloads or direct links to save, modify, print, read, buy, or customize. Together the series provides new options to improve stakeholder engagement, adoption, and utility for a host of organization opportunity. Though presented in this Organization Design (OD) blog, the Community Persona series combines principles and elements from social media marketing and software and hardware design principles that apply to effort along a variety of organization initiatives from: Project management, Change management, and Corporate communications My objective is to share how to develop …

Fast Start, conversation

Fast Start — Bias Gets a Bad Rap

Fast Start conversation: Bias, an outlook or tendency to prejudge something, is usually attacked in organizations who aim to create an inclusive, equal-opportunity environment. Sounds noble. Not likely to happen though, as even the most open-minded person is subject to bias.  There is a reason we have bias:  it helped our survival. In this Diversity Executive article, Bias Gets a Bad Rap, Mike Prokopeak looks at being mindful of bias and managing bias as the more likely alternative to rooting it out.  Why? Because bias is neither good nor bad: Bias is about me. Bias is about them. Bias is about us. Seems this is a function of being human. So, how do we reinforce our differences and work better with each other? How do we get to the point where our organizations make it comfortable that when we try to understand the …

SharePoint 2010, 3 challenges, organization, adoption, Toby Elwin, blog

3 challenges to SharePoint organization adoption

SharePoint provides organizations and all who work within them to take knowledge from someone’s hard drive and to a shared forum that fosters collaborative solutions. SharePoint meets two distinct organization objectives: Publish — Save to a SharePoint site in place of your hard drive you Collaborate  — comment, edit, alert, discuss, track, and manage To foment that value, as the Microsoft SharePoint Overview shows, SharePoint helps build: Sites, Composites, Insights, Communities, Content, and Search Great concepts and look at all the options available. However, I have found three challenges to SharePoint organization adoption. Heading into to their territory, or down the rabbit hole, as the case may reveal, we have three challenges: Application Portal Interface The challenges limit end-user adoption and the way people view a SharePoint alternative to current tools or workflows to accomplish or frustrate their work. The SharePoint:  Sharing is Caring Whether improved or …

SharePoint, intranets, change management, Toby Elwin

5 ways SharePoint intranets improve change management

Constant change relies on constant sharing and I have found Microsoft’s SharePoint application, a powerful enterprise, change management tool.

SharePoint provides multiple ways to build a portal where your organization can not only see latest announcements but participates in discussions and contribute to shared learning. more flexible than formal training and more widely available.

In the last 12 months SharePoint, has radically altered the way I design any change management effort I roll out. Good intranet design with change management efforts to link communication change principles, provide a host of change management options.

sharepoint, community persona, intranet, design, Toby Elwin, blog

Community persona for SharePoint intranet design

SharePoint intranet site design that leaves out understanding user need offers little more than propaganda for what you hope sells.

Hope for a community to buy-in is not much of a strategy.

Conversely, community commitment happens when people return to seek value, exchange value, and contribute value with, and for, each other.

Can you build that? Yes, particularly when you start with a community persona strategy to identify end-user motivations and the transparency to contribute to their need.

goal, oriented, design, community persona, communication, Toby Elwin, blog

Communication with goal-oriented design and community persona strategy

Communication is a bridge, on one side is our thought, the other side our audience. The gulf between the two littered with wasted efforts and missed intentions.

What you intend to convey and the view of how your audience reads and reacts reveals the gulf between getting it done versus getting it accomplished. Goal-oriented Design improves the way we think about communication and the channels, the vehicles, and the modes you to create community impact.

Diversity is the spice of life, your work can have greater impact with Goal-oriented Design added to your profession and your work … or continue to build that bridge to nowhere.

Four Horsemen, Apocalypse, Toby Elwin, community persona, person, marketing

Community persona for organization development

Why do people matter? Because people are the only way organizations, and communities, achieve or sustain anything. To understand people you need to understand what answers they look for.

Clear links from content to the place where action occurs is crucial. To move from selling to solving means a move from your motivation to get it done to another’s motivation to solve a challenge. Persona strategies create marketing goals more effective than traditional advertising.

change management, pain, Toby Elwin, blog

Buyer persona for organization strategy and development

The technical skills, frameworks, and tools that HR and organization development rely on to understand, communicate, and motivate interventions for people and organizations needs a reboot. A relaunch. A restart. This starts with a peek outside their profession: enter marketing, with a social media twist.

The persona effort, based on the usability and goal-oriented design, is a superior framework to plan, launch, guide, monitor, and manage organization interventions and change management initiatives than many organization development frameworks.