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Topics I invite you to review:
Whether a new product launch or an inbound marketing campaign, all projects rely on people in communities to succeed. Projects that think persona, design, and social principles count customer adoption as a success criteria.
To move from selling to solving means a move from your motivation to get it done, to another’s motivation to solve their challenge. Persona strategies identify goals more effective than traditional methods.
A highlight into what people do wrong attracts attention to … what people do wrong. To discover what works draw from positive past experiences or design a shared-vision of what could be to co-create a place people want.
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