Where digital design focus on experience has established Buyer Persona methods to improve experience, I refer to the Community Persona as a method beyond "buy-in" concept.
Persona-based strategy, design initiatives meet motivation with higher relevance and higher adoption, appropriate for talent-driven designs to include: strategic planning, change management, training, project management, and development initiates. The persona focus moves away from what unique personas "buy" with deeper connection at the user story that motivates the persona to contribute to companies, volunteer organizations, and other community spaces.
Buyer persona for organization strategy and development
Community persona for organization development
4 design tools to meet persona context
Community persona resource and influence timeline
Communication with goal-oriented design and community persona strategy
Community persona for SharePoint intranet design
Community persona reaction for functional design
Recap: Community Persona Design for Organizations
Community persona for change management
Community persona for project management
Buyer persona approach with an organization development twist
