Marketing

Not only consumer- or business-facing communication, marketing is also important to the internal position of organization strategy and needs, because if people don’t resonate with the message there is little effort for organization goal achievement.

Constant change, times five

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SAFe journey, a vision of new hope

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Projects, Personas, and Stakeholders – the slides

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Podcasts for modern design

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User story, no requirement needed

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User Story Mapping by the book

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Dumb, data-driven marketing decisions

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Subjective communication objective

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Reengineering marketing

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Inbound campaign project checklist – Excel

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Fortune 500 revenue here, won’t get you there

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The project management SharePoint

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Fast Start — Social Media Landscape 2015

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Get control of your social media self with infographics

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Get control of your social media self with blogs

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Company social media strategy reflects organization culture — engagement

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Fast Start — Social Media Landscape 2014

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Community persona for project management

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Fast Start — Social Media Landscape 2013

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Social media strategy review for Project Management Institute — New York

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Social Media in an Agile World

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Search engine sources

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Lean into social media

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Community persona for change management

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Recap: Community Persona Design for Organizations

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Top 10 blog posts for 2012, 5 to 1

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Top 10 blog posts for 2012, 10 to 6

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Agile Experience Design by the book

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Community persona reaction for functional design

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Trust Agents by the book

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Scope or: how to manage projects for organization success; communication template

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How social media trumps marketing — presentation for Project Management Institute

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Communication with goal-oriented design and community persona strategy

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Community persona resource and influence timeline

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Learning Timeline for Community, Social Media, and Persona Design

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2 recommendations to manage social media engagement for Project Management Institute — New York

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Toby Elwin TweetDeck dashboard

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Company social media strategy reflects organization culture — sales

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Fast Start — Gartner Report lends disturbing CIO view on social media

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Small business web design review, principles to meet promise

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Fast Start — The State of Social Media Marketing Annual Report

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4 design tools to meet persona context

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Community persona for organization development

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About Face 3: The Essentials of Interaction Design by the book

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Buyer persona for organization strategy and development

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Social Media: Fight, Flight, or Friend — organization development presentation

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Shifting Role of Organization Development in Business – St. Louis bound

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What’s wrong with employee engagement? Ask Facebook

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Top 10 blog posts for 2011, 5 to 1

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People, process, and technology … divided by behavior

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Engagement needs both context and perspective

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Fistful of beans 08/24/2011

Who knows? Many times not many people do

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Social metrics that matter to your boss

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Company social media strategy reflects organization culture — marketing

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Fistful of beans 04/27/2011

Communication, change, and your mission — if you choose to accept it

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The communication obstacle course

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Marketing: trying to rekindle the old days

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The value of information and the link to development

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Fistful of beans 12/29/2010

Quality communication in social media

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Recap: Communication in the age of saturation

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Fast Start — Untangling the social web

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A key to why so many companies blow it in social media

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Marketing interruption still trumps engagement, really?

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Media’s two tribes — Rupert Murdoch’s Wall

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Media’s two tribes — charging for content

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This social media fad will ruin organization development

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The maven or the laggard — Clive Thompson’s view

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