Not only consumer- or business-facing communication, marketing is also important to the internal position of organization strategy and needs, because if people don’t resonate with the message there is little effort for organization goal achievement.
Recap: Community Persona Design for Organizations
Embrace geolocation, Foursquare, and social media sensory overload
Fast Start — Social Media Landscape 2015
User story, no requirement needed
Fast Start — The State of Social Media Marketing annual report
Media’s two tribes — charging for content
5 reasons human resources hurt consumer brands
Buyer persona approach with an organization development twist
Fistful of beans 02/02/2011
Twitter power — Sarah Palin and the tweet to sue the entire Internet
Fast Start — Untangling the social web
Community persona resource and influence timeline
Get control of your social media self with infographics
Lean into social media
Learning Timeline for Community, Social Media, and Persona Design
Community persona for change management
User Story Mapping by the book
Fistful of beans 08/24/2011
Inbound campaign project checklist – Excel
How social media trumps marketing — presentation for Project Management Institute
2 recommendations to manage social media engagement for Project Management Institute — New York
Social metrics that matter to your boss
Trust Agents by the book
Community persona for organization development
Forget what you learned
What Businesses Can Learn About Innovation … a comment about the numbers
This social media fad will ruin organization development
How to launch and manage your social media identity — the slides
Fast Start — Social Media Landscape 2014
Fast Start — Social Media Landscape 2013
Shifting Role of Organization Development in Business – St. Louis bound
Communication in the age of saturation, part 2
