Not only consumer- or business-facing communication, marketing is also important to the internal position of organization strategy and needs, because if people don’t resonate with the message there is little effort for organization goal achievement.
Media’s two tribes — Rupert Murdoch’s Wall
Communication with goal-oriented design and community persona strategy
Marketing: trying to rekindle the old days
Fistful of beans 02/02/2011
Marketing 2.0 – You better free your mind instead
Fistful of beans 12/29/2010
4 tips to use Twitter for project management
About Face 3: The Essentials of Interaction Design by the book
User Story Mapping by the book
Fast Start — Gartner report lends disturbing CIO view on social media
Podcasts for modern design
How to launch and manage your social media identity — the slides
Company social media strategy reflects organization culture — sales
Shifting Role of Organization Development in Business – St. Louis bound
Company social media strategy reflects organization culture — marketing
High 5, the wisdom of Twitter crowds
This social media fad will ruin organization development
Twitter is a waste of time
Buyer persona for organization strategy and development
Communication in the age of saturation, part 3 visual
CSI music industry — Part 1: the crime scene
Company social media strategy reflects organization culture — engagement
Social metrics that matter to your boss
Trust Agents by the book
Social media strategy review for Project Management Institute — New York
Recap: Communication in the age of saturation
Fast Start — The State of Social Media Marketing annual report
A key to why so many companies blow it in social media
What Businesses Can Learn About Innovation … a comment about the numbers
Fistful of beans 04/27/2011
Small business web design review, principles to meet promise
Community persona for organization development
