Persona Design

Talent-driven designs such as strategic planning, culture alignment, change management, training, project management, and others can learn a lot from Buyer Persona methods pioneered in digital and product design. Community Persona shares methods for objectives beyond change management "buy-in", ill-fitting frames.

Organization change management and community commitment improves when the right message, meets the right community, where the right people see "What's in it For Me?". Unique personas make up companies, volunteer organizations, and other community spaces where we all opt in.