Below are the slides from today’s Shifting Role of Organization Development in Business conference in St. Louis. To view presentation within this …
Social metrics that matter to your boss
A business case usually relies on numbers. Numbers to justify the investment, numbers to project the return on investment, and numbers …
Marketing: trying to rekindle the old days
Marketing 1.0: the distribution is the value; command and control. Dollars to deluge is spam.
Marketing 2.0: the context is the value; contribute and collaborate. Community as king is engagement.
Which side of the seat are you on?
Quality communication in social media
As a professional statistician, I help doctoral students design quantitative research studies, and analyze and interpret their data, for their dissertation. …
Recap: Communication in the age of saturation
A recap on my series of blogs around communication in the age of saturation. Preamble: Marketing 2.0 – You better free …
A key to why so many companies blow it in social media
Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog …
Marketing interruption still trumps engagement, really?
Great post on Advertising Age website titled: Why Interruption Still Trumps Engagement. The key to the blog is the closing and …
Media’s two tribes — Rupert Murdoch’s Wall
In a follow up to July 12th’s post Media’s two tribes – charging for content The Atlantic’s James Fallows reports The …
Media’s two tribes — charging for content
The lines are drawn: charge for content, give content for free. Media’s two tribes charge for content, but I doubt they …
This social media fad will ruin organization development
Social media is the most important communication and collaboration tool since the smoke signal.
The organization development world has been invaded by social media. The organization development profession is in a, social media, world of trouble because social media delivers all the intended qualities of OD, but more organic, more genuine, and more impressive community results than OD has ever been accepted to do.
When evaluating social media, it is time to move beyond fight, flight, or friend.
Too many links, a pause for delinkification
A couple recent articles around author Nicholas Carr’s writings present a negative symptom of hyperlinks, mainly: reduced reader comprehension. The hyperlink …
5 reasons human resources hurt consumer brands
Every person connected to your organization is in sales and marketing. Each interaction anyone connected to your company, your government agency, …
Embrace geolocation, Foursquare, and social media sensory overload
This article, Tech Edge: Hollow Point | Fast Company, offers a view on the latest, greatest–stop me if you’ve heard this before–social media …
How to launch and manage your social media identity — the slides
Last Thursday night I gave a presentation to the Massachusetts Bay Organization Development Learning Group [update 2015: now Boston Facilitators Roundtable] on how to …
CSI music industry — Part 1: the crime scene
First in a series of investigations [more like a cold case, see update below] around the music industry record business death …
High 5, the wisdom of Twitter crowds
Who you associate with in your social media circle may be why you feel Twitter is a waste of time. The wisdom of Twitter is in diversity.
What Businesses Can Learn About Innovation … a comment about the numbers
“Lies, damned lies, and statistics”reminds us numbers don’t lie, but people do. Business can learn innovation from customer perception.
Marketing 2.0 – You better free your mind instead
Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.
We are tired.
We cope, with filters.
We cope, by blocking their information.
We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.
What is Marketing 2.0.